DIGITAL MARKETING STUKENT
CERTIFICATION TEST EXAM 2026
STUDY QUESTIONS WITH VERIFIED
SOLUTIONS 100% ASSURED PASS
RATED A+
,DIGITAL MARKETING STUKENT CERTIFICATION
TEST EXAM 2026 STUDY QUESTIONS WITH
VERIFIED SOLUTIONS 100% ASSURED PASS RATED
A+
Which is NOT true of mapping individual keyword phrases to individual pages?
a) Site developers are reminded which keywords need to be incorporated into the page content
b) The developer ensures that the right webpage is displayed for the right search
c) Search engines calculate keyword relevance to a website instead of to webpages within a
website
d) Keyword mapping can ensure a website isn't accidentally optimizing multiple pages for the
same keyword - Answer>>> c
Informational sites like Wikipedia.org, CrunchBase.com, and PublicRecords.com...
a) Are held responsible for libelous or inaccurate comments on their sites posted by others
b) Will often create profiles about a business
c) Are likely the first places negative content is posted online
d) All of the above - Answer>>> c
True or False: A session is created any time a user enters a website. - Answer>>> True
Which of the following would help a company meet an objective for increasing customer
loyalty?
a) Posting content on Pinterest that gives customers ideas for ways to use the company's product
, b) Posting content on Pinterest that informs customers of other products the company offers
c) Posting an arresting on Instagram with a creative caption that creates a positive customer
interaction.
d) All of the above - Answer>>> d
True or False: A key aspect of managing a brand's online reputation is to create positive content
about the brand that will rank well in SERPs. - Answer>>> True
For a retail website, the revenue per session KPI
a) Determines whether new traffic driven through additional advertising is profitable
b) Focuses on enticing shoppers to purchase higher-priced items during each sales transaction
c) Looks to increase the number of new sessions
d) Identifies the percentage of completed transactions - Answer>>> a
In the pay-per-click advertising model used by Google Ads...
a) Advertisers have to pay for their ads to show up in the sponsored sections of results
b) Advertisers have to pay when searchers decide to click through their websites
c) Advertisers have to pay monthly fees to show up in sponsored sections of search results
d) None of the above - Answer>>> b
True or False: HTML is the basic programming language that powers webpages on the internet -
Answer>>> True
Which of the following is true concerning the measures of acquisition?
a) The net likes/subscribers/followers metric is more useful than the total number of followers
CERTIFICATION TEST EXAM 2026
STUDY QUESTIONS WITH VERIFIED
SOLUTIONS 100% ASSURED PASS
RATED A+
,DIGITAL MARKETING STUKENT CERTIFICATION
TEST EXAM 2026 STUDY QUESTIONS WITH
VERIFIED SOLUTIONS 100% ASSURED PASS RATED
A+
Which is NOT true of mapping individual keyword phrases to individual pages?
a) Site developers are reminded which keywords need to be incorporated into the page content
b) The developer ensures that the right webpage is displayed for the right search
c) Search engines calculate keyword relevance to a website instead of to webpages within a
website
d) Keyword mapping can ensure a website isn't accidentally optimizing multiple pages for the
same keyword - Answer>>> c
Informational sites like Wikipedia.org, CrunchBase.com, and PublicRecords.com...
a) Are held responsible for libelous or inaccurate comments on their sites posted by others
b) Will often create profiles about a business
c) Are likely the first places negative content is posted online
d) All of the above - Answer>>> c
True or False: A session is created any time a user enters a website. - Answer>>> True
Which of the following would help a company meet an objective for increasing customer
loyalty?
a) Posting content on Pinterest that gives customers ideas for ways to use the company's product
, b) Posting content on Pinterest that informs customers of other products the company offers
c) Posting an arresting on Instagram with a creative caption that creates a positive customer
interaction.
d) All of the above - Answer>>> d
True or False: A key aspect of managing a brand's online reputation is to create positive content
about the brand that will rank well in SERPs. - Answer>>> True
For a retail website, the revenue per session KPI
a) Determines whether new traffic driven through additional advertising is profitable
b) Focuses on enticing shoppers to purchase higher-priced items during each sales transaction
c) Looks to increase the number of new sessions
d) Identifies the percentage of completed transactions - Answer>>> a
In the pay-per-click advertising model used by Google Ads...
a) Advertisers have to pay for their ads to show up in the sponsored sections of results
b) Advertisers have to pay when searchers decide to click through their websites
c) Advertisers have to pay monthly fees to show up in sponsored sections of search results
d) None of the above - Answer>>> b
True or False: HTML is the basic programming language that powers webpages on the internet -
Answer>>> True
Which of the following is true concerning the measures of acquisition?
a) The net likes/subscribers/followers metric is more useful than the total number of followers
