EDEXCEL A LEVEL BUSINESS THEME 1
COMPLETE STUDY GUIDE PRACTICE
QUESTIONS AND ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, Online retailing The retailing of goods online
Market A set of arrangements that allows buyers and sellers to communicate and trade in
a particular range of goods and services
Marketing A management process involved in identifying, anticipating and satisfying
consumer requirements profitably
Market share The proportion of total sales in a particular market for which one or more
businesses or brands are responsible. It is expressed as a percentage and can be
calculated by value or volume.
Mass market A very large market in which products with mass appeal are targeted
Niche market A smaller market, usually within a large market or industry
Consumer panels Groups of customers are asked for feedback about products over a period of time
Database An organised collection of data stored electronically with instant access,
searching and sorting facilities
Focus groups Where a number of customers are invited to attend a discussion about a product
led by market researchers
Market orientation An approach to business which places the needs of consumers at the centre of
the decision-making process
Market research The collection, presentation and analysis of information relating to the marketing
and consumption of goods and services
Market segment Part of a whole market where a particular customer group has similar
characteristics
COMPLETE STUDY GUIDE PRACTICE
QUESTIONS AND ANSWERS
| GRADED A+ | GUARANTEED SUCCESS
Updated 2026 Questions and Answers
100% Verified Exam Prep and Comprehensive
Rationales Included
, Online retailing The retailing of goods online
Market A set of arrangements that allows buyers and sellers to communicate and trade in
a particular range of goods and services
Marketing A management process involved in identifying, anticipating and satisfying
consumer requirements profitably
Market share The proportion of total sales in a particular market for which one or more
businesses or brands are responsible. It is expressed as a percentage and can be
calculated by value or volume.
Mass market A very large market in which products with mass appeal are targeted
Niche market A smaller market, usually within a large market or industry
Consumer panels Groups of customers are asked for feedback about products over a period of time
Database An organised collection of data stored electronically with instant access,
searching and sorting facilities
Focus groups Where a number of customers are invited to attend a discussion about a product
led by market researchers
Market orientation An approach to business which places the needs of consumers at the centre of
the decision-making process
Market research The collection, presentation and analysis of information relating to the marketing
and consumption of goods and services
Market segment Part of a whole market where a particular customer group has similar
characteristics
