IAB DIGITAL MEDIA SALES
COMPREHENSIVE ADVERTISING STRATEGY
REVIEW SHEET FULL SOLUTIONS
●● AI
Answer: Artificial Intelligence
●● AIB
Answer: Interactive Advertising Bureau (Europe)
●● AIDA
Answer: Attention Interest Desire Action
●● AMP
Answer: Accelerated Mobile Pages
●● AOV
Answer: Average Order Value
●● API
Answer: Application Program Interface
, ●● ARPPU
Answer: Average Revenue Per Paying User
●● AR
Answer: Augmented Reality (mobile marketing)
●● ASIN
Answer: Amazon Standard Identification Number
●● ASN
Answer: Advanced Shipping Notice
●● BOPIS
Answer: Buy Online Pick-up In Store (click & pick)
●● CAC
Answer: Customer Acquisition Cost
●● CDN
Answer: Content Delivery Networks
COMPREHENSIVE ADVERTISING STRATEGY
REVIEW SHEET FULL SOLUTIONS
●● AI
Answer: Artificial Intelligence
●● AIB
Answer: Interactive Advertising Bureau (Europe)
●● AIDA
Answer: Attention Interest Desire Action
●● AMP
Answer: Accelerated Mobile Pages
●● AOV
Answer: Average Order Value
●● API
Answer: Application Program Interface
, ●● ARPPU
Answer: Average Revenue Per Paying User
●● AR
Answer: Augmented Reality (mobile marketing)
●● ASIN
Answer: Amazon Standard Identification Number
●● ASN
Answer: Advanced Shipping Notice
●● BOPIS
Answer: Buy Online Pick-up In Store (click & pick)
●● CAC
Answer: Customer Acquisition Cost
●● CDN
Answer: Content Delivery Networks