NEWEST TIKTOK MEDIA BUYING
CERTIFICATION EXAM WITH CORRECT
AND VERIFIED ANSWERS
Which measurement solution should be
selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - answer-B. Brand
Lift
Where in ads manager can you create
custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - answer-C. Analytics
,Which is the expected outcome for
advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in
the first day
D. Ensure lower volatility in costs per result
- answer-B. Utilize the budget in full
Which are benefits of using Business
Center? (Select all that apply)
A. Ability to collaborate with advertiser's
agency
B. Set different roles and permissions for
team members
C. Access to preferred auction status in ads
auction
,D. Set budgets across multiple campaigns -
answer-A. Ability to collaborate with
advertiser's agency & B. Set different roles
and permissions to team members
A Spark ad is receiving negative comments,
and the advertiser is concerned about
overall brand safety. Which steps can the
advertiser take to combat negative
comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads
Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on
their organic post - answer-A. Add blocked
word filters to TikTok Ads Manager account
& D. Ask the creator to turn off comments
on their organic post
, Which tools can advertisers use to help with
the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - answer-C. Creative Assistant &
D. CapCut
Which of the following is an example of Split
Testing?
A. Using two different sets of creatives for a
specific campaign
B. Selecting a TikTok ad placement and a
Pangle placement for a campaign
C. Increasing the budget mid-campaign to
increase reach
D. Terminating one ad group within the
campaign while the campaign is in-flight -
CERTIFICATION EXAM WITH CORRECT
AND VERIFIED ANSWERS
Which measurement solution should be
selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - answer-B. Brand
Lift
Where in ads manager can you create
custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - answer-C. Analytics
,Which is the expected outcome for
advertisers that use the Maximum Delivery
budding strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in
the first day
D. Ensure lower volatility in costs per result
- answer-B. Utilize the budget in full
Which are benefits of using Business
Center? (Select all that apply)
A. Ability to collaborate with advertiser's
agency
B. Set different roles and permissions for
team members
C. Access to preferred auction status in ads
auction
,D. Set budgets across multiple campaigns -
answer-A. Ability to collaborate with
advertiser's agency & B. Set different roles
and permissions to team members
A Spark ad is receiving negative comments,
and the advertiser is concerned about
overall brand safety. Which steps can the
advertiser take to combat negative
comments? (Select all that apply)
A. Add blocked word filters to TikTok Ads
Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on
their organic post - answer-A. Add blocked
word filters to TikTok Ads Manager account
& D. Ask the creator to turn off comments
on their organic post
, Which tools can advertisers use to help with
the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
C. Creative Assistant
D. CapCut - answer-C. Creative Assistant &
D. CapCut
Which of the following is an example of Split
Testing?
A. Using two different sets of creatives for a
specific campaign
B. Selecting a TikTok ad placement and a
Pangle placement for a campaign
C. Increasing the budget mid-campaign to
increase reach
D. Terminating one ad group within the
campaign while the campaign is in-flight -
