FINOPS CERTIFIED PRACTITIONER FOCP
TEST BANK SOLVED QUESTIONS AND
VERIFIED RESPONSES GRADED A+
⩥ The coordination of marketing communications to achieve a specific
goal is called a .
Answer: Promotional Campaign
⩥ A________ is a combination of the elements used in a promotional
campaign
Answer: Promotional Mix
⩥ Applying communication skills that promote goodwill between a
business and the public is called
Answer: Public Relations
⩥ is a promotion strategy that uses digital elements to communicate and
interact with customers
Answer: Participatory Marketing
⩥ The ___________ is part of an advertisement that is designed to grab
attention so viewers will read the rest of the ad
Answer: Headline
,⩥ Print that appears in everyday life is ____________ print
Answer: Environmental Print
⩥ are created to track and evaluate promotion activities
Answer: Direct Response Promotion
⩥ A _______________ is a picture, design, or graphic image that
represents a brand
Answer: logo
⩥ selling is direct contact with a prospective customer with the objective
of selling a good or service
Answer: Personal Selling
⩥ is the way in which a business provides services before, during, and
after a purchase
Answer: Customer Service
⩥ The process of making contact with people who are not expecting a
sales contact are called a(n)
Answer: Cold Calling
, ⩥ An office that is set up for the purpose of receiving and making
customer calls for an organization is called a
Answer: Call Center
⩥ Employees who assist customers, take orders, and answer questions
that come into the company via phone or
website are called the
Answer: Customer Support Team
⩥ Information and resources available to customers through the Internet
is
Answer: Online Support
⩥ is personal selling done over the telephone
Answer: Telemarketing
⩥ The sales technique of showing products that are different from the
originally requested product is called
Answer: Substitute Selling
⩥ A ____________ is the exchange of payment and product
Answer: Transaction
TEST BANK SOLVED QUESTIONS AND
VERIFIED RESPONSES GRADED A+
⩥ The coordination of marketing communications to achieve a specific
goal is called a .
Answer: Promotional Campaign
⩥ A________ is a combination of the elements used in a promotional
campaign
Answer: Promotional Mix
⩥ Applying communication skills that promote goodwill between a
business and the public is called
Answer: Public Relations
⩥ is a promotion strategy that uses digital elements to communicate and
interact with customers
Answer: Participatory Marketing
⩥ The ___________ is part of an advertisement that is designed to grab
attention so viewers will read the rest of the ad
Answer: Headline
,⩥ Print that appears in everyday life is ____________ print
Answer: Environmental Print
⩥ are created to track and evaluate promotion activities
Answer: Direct Response Promotion
⩥ A _______________ is a picture, design, or graphic image that
represents a brand
Answer: logo
⩥ selling is direct contact with a prospective customer with the objective
of selling a good or service
Answer: Personal Selling
⩥ is the way in which a business provides services before, during, and
after a purchase
Answer: Customer Service
⩥ The process of making contact with people who are not expecting a
sales contact are called a(n)
Answer: Cold Calling
, ⩥ An office that is set up for the purpose of receiving and making
customer calls for an organization is called a
Answer: Call Center
⩥ Employees who assist customers, take orders, and answer questions
that come into the company via phone or
website are called the
Answer: Customer Support Team
⩥ Information and resources available to customers through the Internet
is
Answer: Online Support
⩥ is personal selling done over the telephone
Answer: Telemarketing
⩥ The sales technique of showing products that are different from the
originally requested product is called
Answer: Substitute Selling
⩥ A ____________ is the exchange of payment and product
Answer: Transaction
