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MNE3703 Assignment 4 (COMPLETE ANSWERS) Semester 2 2026

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Technology and Innovation - MNE3703 Assignment 4 Project 2026; 100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... Question 1: Business Selection and Profile (15 Marks) Instructions: Select two African-based SMMEs with an active digital presence (website or social media).  Provide a brief profile for each business, including examples (3 Marks each) 1.1. Type of business and sector 1.2. Products/services offered 1.3. Target market 1.4. Digital platforms used (e.g., website, Facebook, Instagram, TikTok) 1.5. Any visible innovation (e.g., product design, service delivery, marketing) Question 2: Innovation Audit and Digital Strategy (35 Marks) Instructions: Use Table 1: Business A: Agri Tech Connect and Business B: Health Link Mobile Business to answer question 2 and question 3 Question 2.1 You are a Junior Technology Innovation Consultant working with the Future Africa Ventures Fund, which is evaluating two early-stage, tech-enabled African ventures for a pilot grant and mentorship program. Using the information provided in Table 1, compare Business A: Agri Tech Connect and Business B: Health Link Mobile by answering the following:

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MNE3703
ASSIGNMENT 4 2026

UNIQUE NO.
DUE DATE: JUNE 2026

, Technology and Innovation - MNE3703

Assignment 4 Project 2026

Innovation Strategy and Digital Presence in African SMMEs

Question 1: Business Selection and Profile

Business A: Twiga Foods (Kenya)

1.1 Type of Business and Sector

Twiga Foods is an agricultural technology (AgriTech) company operating in the food
distribution and supply chain sector. The company connects farmers directly with
retailers through a digital platform.

1.2 Products/Services Offered

 Fresh fruits and vegetables
 Digital marketplace for farmers and retailers
 Supply chain and logistics services
 Mobile ordering platform
 Agricultural support services

1.3 Target Market

Twiga Foods primarily targets:

 Smallholder farmers
 Informal retailers and kiosks
 Grocery stores
 Food vendors
 Urban consumers through retail networks

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