TEST BANK
Mass Communication: Living in a Media World
Ralph Hanson
────────────────────────────────────────────────────
ST
6th Edition
UV
IA
_M
TEST BANK
GE
EK
??
, Mass Communication Living in a Media
World 6th Edition By Ralph Hanson
Table of Contents
Chapter 1: Media World
ST
Chapter 2: Mass Communication Effects—How
Society and Media Interact
UV
Chapter 3: Media Business
Chapter 4: Books
IA
Chapter 5: Magazines
Chapter 6: Newspapers C the News
_M
Chapter 7: Audio: Music and Talk across Media
Chapter 8: Movies
GE
Chapter 9: Television
Chapter 10: The Internet
EK
Chapter 11: Advertising
Chapter 12: Public Relations
??
Chapter 13: Media Law
Chapter 14: Media Ethics
Chapter 15: Global Media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
Chapter 1
Test Bank
Multiple Choice
ST
1. How did Felix Kjellberg become an international star?
a. winning the second season of the TV series The Voice.
b. starring in a series of online video game playthrough videos
UV
c. writing controversial political blog posts
d. directing the latest Avengers movie
Ans: b
IA
Answer Location: Opening vignette
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Comprehension
_M
Difficulty Level: Easy
2. News is most likely to break on .
a. social media
GE
b. broadcast television
c. cable news
d. newspapers
Ans: a
EK
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication
Cognitive Domain: Knowledge
??
Difficulty Level: Easy
3. Facebook is a part of a growing type of online media known as which of the following?
a. file sharing
b. social media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
c. SMCR
d. pre-media networking
Ans: b
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
ST
Difficulty Level: Easy
4. is a mass communication channel.
UV
a. e-mail
b. the Web
c. a cell phone
IA
d. a fax
Ans: b
Answer Location: The Channel
_M
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Understanding
Difficulty Level: Medium
GE
5. Mass communication is an example of which type of one-on-many communication?
a. one receiver to many senders
b. one sender to many receivers
c. one receiver with many messages
EK
d. one sender with many messages
Ans: b
Answer Location: The Sender
??
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
Difficulty Level: Medium
6. A message being sent through the media must be before it can be transmitted.
Mass Communication: Living in a Media World
Ralph Hanson
────────────────────────────────────────────────────
ST
6th Edition
UV
IA
_M
TEST BANK
GE
EK
??
, Mass Communication Living in a Media
World 6th Edition By Ralph Hanson
Table of Contents
Chapter 1: Media World
ST
Chapter 2: Mass Communication Effects—How
Society and Media Interact
UV
Chapter 3: Media Business
Chapter 4: Books
IA
Chapter 5: Magazines
Chapter 6: Newspapers C the News
_M
Chapter 7: Audio: Music and Talk across Media
Chapter 8: Movies
GE
Chapter 9: Television
Chapter 10: The Internet
EK
Chapter 11: Advertising
Chapter 12: Public Relations
??
Chapter 13: Media Law
Chapter 14: Media Ethics
Chapter 15: Global Media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
Chapter 1
Test Bank
Multiple Choice
ST
1. How did Felix Kjellberg become an international star?
a. winning the second season of the TV series The Voice.
b. starring in a series of online video game playthrough videos
UV
c. writing controversial political blog posts
d. directing the latest Avengers movie
Ans: b
IA
Answer Location: Opening vignette
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Comprehension
_M
Difficulty Level: Easy
2. News is most likely to break on .
a. social media
GE
b. broadcast television
c. cable news
d. newspapers
Ans: a
EK
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication
Cognitive Domain: Knowledge
??
Difficulty Level: Easy
3. Facebook is a part of a growing type of online media known as which of the following?
a. file sharing
b. social media
, Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
c. SMCR
d. pre-media networking
Ans: b
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
ST
Difficulty Level: Easy
4. is a mass communication channel.
UV
a. e-mail
b. the Web
c. a cell phone
IA
d. a fax
Ans: b
Answer Location: The Channel
_M
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Understanding
Difficulty Level: Medium
GE
5. Mass communication is an example of which type of one-on-many communication?
a. one receiver to many senders
b. one sender to many receivers
c. one receiver with many messages
EK
d. one sender with many messages
Ans: b
Answer Location: The Sender
??
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
Difficulty Level: Medium
6. A message being sent through the media must be before it can be transmitted.
