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Exam (elaborations)

Grondslagen van de marketing H2

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2025/2026 Written for academic year
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Grondslagen Van De Marketing
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Grondslagen van de marketing
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Grondslagen van de marketing H2 marketing planning en management model beschrijft de stappen die een organisatie doorloopt om marketingactiviteiten te plannen, uit te voeren en te controleren. marketing planning en management model bestaat uit 3 fasen analyse, marketingbeleid vorming en implementatie analyse Ondernemingsmissie, visie en swot Marketingbeleidsvorming strategie ontwikkeling en planning op lange en korte termijn implementatie uitvoering, controle en bijsturing Missie overkoepelende doel organisatie missie omschrijving ( Mission statement ) komt tot stand als manager uiteenzet waar bedrijf voor staat. Business scope Op welke marken het wil concureren Visie waar het bedrijf naar toe wil

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