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3.Strategisch management

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Strategisch Management
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Strategisch Management
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3.Strategisch management Organisatiedoelstellingen Geven de relatie aan van de organisatie met haar omgeving en haar werknemers. De inhoud van de doelstellingen is dan ook ingegeven door de belanghebben den van de organisatie. Organisatiedoelstellingen hebben vaak betrekking op: 1. Belangenevenwicht 2. Winstgevendheid 3. Kwaliteit 4. Effectiviteit & Efficiency 5. Imago 6. Gedragsregels Intern onderzoek De sterke en zwakke kanten van de interne organisatie worden in kaart gebracht. Een sterkte-zwakteonderzoek kan worden uitgevoerd vanuit functionele gebieden of vanuit resultaten. performancemeting functionele eenheden onderscheiden waarbinnen gelijksoortige activiteiten plaatsvinden. partiële benadering Als een beperkt aantal functionele gebieden worden onderzocht

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