DIGITAL MARKETING - STUKENT CERTIFICATION NEWEST ACTUAL EXAM
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
1. Measuring the average sentiment expressed about
a company on social media platforms may not be a
good reflection of the company's performance be-
cause:
O Some industries generate a generally high level of
negative posting, regardless of their performance
© Sentiment coding on social platforms is sometimes
inaccurate
Both some industries generate a generally high level
of negative posting
© regardless of their performance AND sentiment
coding on social platforms is sometimes inaccurate
©) None of these are correct
2. During a one-week period, a website had 3,000 total 3,000/500 = 6
pageviews from 500 sessions. What is the site's aver-
age page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17
3. URL is an acronym for: Uniform Resource Locator
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit
4. A cookie
, DIGITAL MARKETING - STUKENT CERTIFICATION NEWEST ACTUAL EXAM
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
What enables a website to recognize a computer as a
return visitor (as opposed to a first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location
5. Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML
6. How can credit card numbers and other sensitive in- Transport layer security
formation be transferred across the internet without encrypts sensitive infor-
third parties seeing it (and stealing it)? mation
© The internet is hack-proof
© Transport layer security encrypts sensitive informa-
tion
© The internet has developed an ethos of honesty and
integrity
O Only computers with the correct IP address can
receive information packets sent across the internet
7. The AIDA model states that the process of creating a Awareness — Interest >
customer follows these four steps: Desire > Action
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipa-
tion
, DIGITAL MARKETING - STUKENT CERTIFICATION NEWEST ACTUAL EXAM
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation
8. Which of the following is NOT an aspect of successful Create captivating design
websites?
© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue
9. Which of the following is NOT an example of direct Someone types the name
traffic? of a website into a search
© Someone taps the mobile application icon on bar and clicks the first link
his/her phone on the search engine re-
©) Someone clicks on a bookmark from his/her brows- sults page
er
© Someone types in the URL of a website into the
browser address bar
O Someone types the name of a website into a search
bar and clicks the first link on the search engine results
page
10. Unpaid referral traffic is traffic that comes from: Links from other websites
©) Banner ads that are not paid for
©) Bots and web crawlers
© Links from other websites that are paid under the
table
© Links from other websites that are not paid for
11. The primary conversion for a lead generation site is: Both a phone call and a
© Aphone call from a website visitor form fill
, DIGITAL MARKETING - STUKENT CERTIFICATION NEWEST ACTUAL EXAM
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
© A form fill on the website
© Areferral to a friend
© Both a phone call and a form fill
12. When a shopper puts an item in their online shopping Increase revenue
cart, Amazon recommends add-on products to:
© Increase traffic
©) Increase the conversion rate
©) Increase revenue
© Increase engagement
13. What is affiliate marketing, according to the presen- A form of perfor-
ter? mance-based marketing
© A form of performance-based marketing
© The most popular way to sell a product
© A form of sales steroids
© The best way to grow a company
14. What are affiliates? The people who refer
© Potential legal personnel referring buyers on your potential buyers to your
website website
© Potential buyers of your product or service
© The people who refer potential buyers to your web-
site
© People associated with potentially buying your
product or service
15. What role did the pizza place play in the example the
presenter gave?
© The provider
©) The affiliate
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
1. Measuring the average sentiment expressed about
a company on social media platforms may not be a
good reflection of the company's performance be-
cause:
O Some industries generate a generally high level of
negative posting, regardless of their performance
© Sentiment coding on social platforms is sometimes
inaccurate
Both some industries generate a generally high level
of negative posting
© regardless of their performance AND sentiment
coding on social platforms is sometimes inaccurate
©) None of these are correct
2. During a one-week period, a website had 3,000 total 3,000/500 = 6
pageviews from 500 sessions. What is the site's aver-
age page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17
3. URL is an acronym for: Uniform Resource Locator
© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit
4. A cookie
, DIGITAL MARKETING - STUKENT CERTIFICATION NEWEST ACTUAL EXAM
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
What enables a website to recognize a computer as a
return visitor (as opposed to a first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location
5. Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML
6. How can credit card numbers and other sensitive in- Transport layer security
formation be transferred across the internet without encrypts sensitive infor-
third parties seeing it (and stealing it)? mation
© The internet is hack-proof
© Transport layer security encrypts sensitive informa-
tion
© The internet has developed an ethos of honesty and
integrity
O Only computers with the correct IP address can
receive information packets sent across the internet
7. The AIDA model states that the process of creating a Awareness — Interest >
customer follows these four steps: Desire > Action
©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipa-
tion
, DIGITAL MARKETING - STUKENT CERTIFICATION NEWEST ACTUAL EXAM
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation
8. Which of the following is NOT an aspect of successful Create captivating design
websites?
© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue
9. Which of the following is NOT an example of direct Someone types the name
traffic? of a website into a search
© Someone taps the mobile application icon on bar and clicks the first link
his/her phone on the search engine re-
©) Someone clicks on a bookmark from his/her brows- sults page
er
© Someone types in the URL of a website into the
browser address bar
O Someone types the name of a website into a search
bar and clicks the first link on the search engine results
page
10. Unpaid referral traffic is traffic that comes from: Links from other websites
©) Banner ads that are not paid for
©) Bots and web crawlers
© Links from other websites that are paid under the
table
© Links from other websites that are not paid for
11. The primary conversion for a lead generation site is: Both a phone call and a
© Aphone call from a website visitor form fill
, DIGITAL MARKETING - STUKENT CERTIFICATION NEWEST ACTUAL EXAM
UPDATED WITH COMPLETE QUESTIONS AND CORRECT ANSWERS//VERI-
FIED//GRADED A+
Study online at https://quizlet.com/_jmq4fm
© A form fill on the website
© Areferral to a friend
© Both a phone call and a form fill
12. When a shopper puts an item in their online shopping Increase revenue
cart, Amazon recommends add-on products to:
© Increase traffic
©) Increase the conversion rate
©) Increase revenue
© Increase engagement
13. What is affiliate marketing, according to the presen- A form of perfor-
ter? mance-based marketing
© A form of performance-based marketing
© The most popular way to sell a product
© A form of sales steroids
© The best way to grow a company
14. What are affiliates? The people who refer
© Potential legal personnel referring buyers on your potential buyers to your
website website
© Potential buyers of your product or service
© The people who refer potential buyers to your web-
site
© People associated with potentially buying your
product or service
15. What role did the pizza place play in the example the
presenter gave?
© The provider
©) The affiliate
