MBA 775 Exam 2 ACTUAL UPDATED QUESTIONS AND
CORRECT ANSWERS
Culture Basic values, perceptions, wants, and behaviors
learned from society; expressed through tangible
items like food, architecture, clothing, and art.
Subculture Groups of people with shared value systems based
on common life experiences and situations such as
nationalities, regions, racial groups, and
geographic regions.
Social class Permanent and ordered divisions in society where
members share similar values, interests, and
behaviors determined by a combination of factors
like occupation, income sources, education, and
wealth
, Reference groups Direct or indirect influence on attitude or behavior.
Don't need to belong.
Membership groups Include primary groups, such as family and
coworkers
Motivation A psychological factor that influences consumer
behavior
Perception A psychological factor that influences consumer
behavior
Selective attention a person cannot possibly attend to all the
messages they receive, most stimuli are screened
out.
Selective distortion tendency to twist information into personal
meanings and interpret information in a way that
will fit our pre-perceptions
Selective retention people forget much of what they learn but tend to
retain information that supports their attitudes and
beliefs
Learning Changes in a person's behavior arising from
experience
Buyer decision process • Need recognition
• Information search: personal sources, commercial
sources, public sources, internet
• Evaluation of alternatives
• Purchase decision
• Post-purchase behavior
CORRECT ANSWERS
Culture Basic values, perceptions, wants, and behaviors
learned from society; expressed through tangible
items like food, architecture, clothing, and art.
Subculture Groups of people with shared value systems based
on common life experiences and situations such as
nationalities, regions, racial groups, and
geographic regions.
Social class Permanent and ordered divisions in society where
members share similar values, interests, and
behaviors determined by a combination of factors
like occupation, income sources, education, and
wealth
, Reference groups Direct or indirect influence on attitude or behavior.
Don't need to belong.
Membership groups Include primary groups, such as family and
coworkers
Motivation A psychological factor that influences consumer
behavior
Perception A psychological factor that influences consumer
behavior
Selective attention a person cannot possibly attend to all the
messages they receive, most stimuli are screened
out.
Selective distortion tendency to twist information into personal
meanings and interpret information in a way that
will fit our pre-perceptions
Selective retention people forget much of what they learn but tend to
retain information that supports their attitudes and
beliefs
Learning Changes in a person's behavior arising from
experience
Buyer decision process • Need recognition
• Information search: personal sources, commercial
sources, public sources, internet
• Evaluation of alternatives
• Purchase decision
• Post-purchase behavior
