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Exam (elaborations)

DMI PRO EXAM

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Exam of 22 pages for the course DIGITAL INSTITUTE at DIGITAL INSTITUTE (DMI PRO EXAM)

Institution
DIGITAL INSTITUTE
Course
DIGITAL INSTITUTE

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Direct Marketing


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Mailings and brochures, flyers, and coupons




Which website characteristics are also considered technical SEO ranking factors?


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Site Speed
HTTPS

,What guidelines should you follow when creating responsive ads?


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Preview multiple ad placements
Include a call-to-action (CTA)




Suppose you have already defined your personality, brand, and goals, and identified
your audience. What is the next step involved in creating your brand business story?


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Map story to personas




Your campaign budget for Q2 has been decreased but management still expect you
to increase the company's social following across Facebook, LinkedIn, and Instagram.
What are the best methods you can adopt to build a loyal community?


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Join social platform groups relevant to your business.
Use hashtags in posts to increase discoverability.




Website


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, Blog




Why is it important to set SEO objectives?


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They help ensure SEO targets and goals are met
They encourage buy-in from key stakeholders




What are the potential benefits from including social listening in a content strategy?


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Identify customer sentiment in relation to your brand
Spot risks such as emerging competitors




What needs to be analyzed when conducting a competitor content audit?


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Social following and new format adoption




Audience Research


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Institution
DIGITAL INSTITUTE
Course
DIGITAL INSTITUTE

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Uploaded on
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Number of pages
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Written in
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Type
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