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COMM 277 Crisis Communication Comprehensive Questions (Frequently Tested) with Verified Answers Graded A+

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COMM 277 Crisis Communication Comprehensive Questions (Frequently Tested) with Verified Answers Graded A+

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COMM 277 Crisis Communication
Comprehensive Questions
(Frequently Tested) with Verified
Answers Graded A+
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What is the three stage model of crisis management that provides the
foundation? - Answer: 1) precrisis

2)crisis event

3) post crisis

,Definition of crisis according to Coombs: - Answer: There is no one
definition. but for readers purposes it is the perception of an
unpredictable event that threatens important expectancies of
stakeholder and can seriously impact an organization's perform an and
generate negative outcomes.



A crisis is: - Answer: - Perceptual. What we typically think of as crises
are events that are easy to perceive as such



Define Stakeholder: - Answer: A __________ is a person or group that
is affected by or can affect an organization. if this person believes an
organization is in crisis, then it is.



Fact about management: - Answer: Management must be able to see
the event from the stakeholders' perspective to properly assess
whether a crisis has occurred.



Fact about crisis: - Answer: A crisis is unpredictable BUT NOT
unexpected.



Fact about stakeholders expectations: - Answer: Crisis can violate
expectations that stakeholders hold about how organizations should
act.

,Reputation in organizations: - Answer: A ________ is how stakeholders
perceive the organization. That is why crisis are considered dangerous
to organizations' _______.



Serious impact: - Answer: The difference between incidents and crises
illustrates the meaning of _______ ______.



Define Incident in incident vs. crisis: - Answer: An _______ is a minor,
localized disruption. ex: broken valve spraying water in a meeting area.
basically when something can be fixed without disrupting or harming
harming the larger organizational routine.



Define Crisis in incident vs. crisis: - Answer: A ______ disrupts or affects
the entire organization or has the potential to do so. ex. if the broken
water valve leads to the company being shut down.



Fact about crisis in organizations: - Answer: if business is disrupted, an
organization will usually suffer financial losses (drop in earning, lost
productivity). Crisis damage extends beyond financial loss, however, to
include injuries or deaths to stakeholder, structural or property
damage, tarnishing of a reputation, and environmental harm.



Fact: - Answer: An entire industry can be affected by a crisis in one of
its member organizations. e.g: people projecting a localized crisis to

, onto an entire industry. ex: carnival cruise ship fire onto entire cruise
line.



Fact: - Answer: A crisis presents real or potential negative outcomes for
organizations, their stakeholders, and their industries.



Crisis management in the Coombs book: - Answer: ______ _______
represents a set of factors designed to combat crisis and to lessen the
actual damage inflicted. It seeks to prevent or lesson the negative
outcomes of a crisis and thereby protect the organization, stakeholders,
and industry from harm.



What are the four interrelated factors in crisis management: - Answer:
Prevention, Preparation, Response, and Revision. PPRR



Prevention in Crisis Management: - Answer: Also known as mitigation,
represents the steps taken to avoid crises. ex: faulty toaster is recalled
before its overheating problem causes any fires or injuries to
customers. _______ is largely unseen by the public.



Preparation in Crisis Management: - Answer: Is the best-known factor
in crisis management because it includes the *crisis management plan*
(CMP). EVERY ORGANIZATION SHOULD HAVE A CMP. ________ also
involves diagnosing crisis vulnerabilities, selecting and training a crisis

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