CMN 277 (Exam 1) Comprehensive
Questions (Frequently Tested) with
Verified Answers Graded A+
Professional Academic Assistance Services
Services Offered
• Proctored Exam Assistance
• Online Class Management (Full Course Support)
• Exam Preparation & Study Materials
• Assignments and Coursework Support
• Essay and Research Paper Writing
• Discussion Posts & Responses
• Editing and Proofreading
• Confidential Academic Consultation
Helping Students Achieve Academic Excellence
Definition of mass communication - Answer: Using a medium to get a
message from a smaller to larger group
Indirect media exposure - Answer: Getting news from someone else.
Direct media exposure - Answer: Being directly exposed to the
message. -Access to medium, Activation of Medium etc-
, EPS Cycle: ELITE - Answer: Only educated people, with disposable
income
EPS Cycle: POPULAR - Answer: Everyone or just a large group is target
audience, easy to use, not high in value
EPS Cycle: SPECIALIZED - Answer: More specific segment instead of
everyone, segmented into pockets trying to find a niche
Media Literacy Approach - Answer: Media messages are constructed
by people and corporations with their own values and points of view,
this message is made with a purpose. But people respond differently to
the same message.
Newspapers: Partisan press era - Answer: elite audiences, elite-focused
content, partisan emphasis, focused on business and politics, borrowed
from British papers.
Newspapers: Penny press era - Answer: mass audiences, inverted
pyramid, less partisan content, drops price, rely on advertising
Questions (Frequently Tested) with
Verified Answers Graded A+
Professional Academic Assistance Services
Services Offered
• Proctored Exam Assistance
• Online Class Management (Full Course Support)
• Exam Preparation & Study Materials
• Assignments and Coursework Support
• Essay and Research Paper Writing
• Discussion Posts & Responses
• Editing and Proofreading
• Confidential Academic Consultation
Helping Students Achieve Academic Excellence
Definition of mass communication - Answer: Using a medium to get a
message from a smaller to larger group
Indirect media exposure - Answer: Getting news from someone else.
Direct media exposure - Answer: Being directly exposed to the
message. -Access to medium, Activation of Medium etc-
, EPS Cycle: ELITE - Answer: Only educated people, with disposable
income
EPS Cycle: POPULAR - Answer: Everyone or just a large group is target
audience, easy to use, not high in value
EPS Cycle: SPECIALIZED - Answer: More specific segment instead of
everyone, segmented into pockets trying to find a niche
Media Literacy Approach - Answer: Media messages are constructed
by people and corporations with their own values and points of view,
this message is made with a purpose. But people respond differently to
the same message.
Newspapers: Partisan press era - Answer: elite audiences, elite-focused
content, partisan emphasis, focused on business and politics, borrowed
from British papers.
Newspapers: Penny press era - Answer: mass audiences, inverted
pyramid, less partisan content, drops price, rely on advertising
