CMN 277 Exam Comprehensive
Questions (Frequently Tested) with
Verified Answers Graded A+
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Definition of Mass Communication - Answer: When a few people use a
set of devices to send a message to a large number of people
Characteristics: message delivered, one-way message, developed by
large companies (w/resources)
Media - Answer: refers to multiple industries working together
Plural
,ex) TV radio, newspaper
Medium - Answer: refers to a particular industry
Single
ex) Radio
2 types of media exposure? - Answer: 1) Direct Exposure
2) Indirect Exposure
Direct Exposure - Answer: 5 levels of exposure
1- access to media- buy NY times
2- medium activation- opening paper
3- sensory stimulation- you're reading the articles skimming
4- attention to medium- really reading
5- reasons for exposure- looking to learn about a candidate or just the
comics
Indirect Exposure - Answer: getting information through an extra
source filtered
exposure through interpersonal relationships... (Friend tells you how
speech was.)
,E.P.S. Cycle - Answer: (A model of media development)
E-Elite
P-Popular
S-Specialized
E Phase - Answer: ELITE
-most media start out targeting the Elite
-Ask what is content? who is the audience?
P Phase - Answer: POPULAR
-available to the masses
-content: not bias, mass appeal
-audience: masses; not just elite
S Phase - Answer: SPECIALIZED
-content: more specific; one topic to specific people (hunt magazine,
bridal magazine, etc)
-audience: go to specific places to find specific topics you want to
read/see
, audience control - Answer: over time audience can control content
Media Literacy Approach - Answer: learning how to actively interpret
media
-media messages are constructed for a purpose
-media messages are created by people and corporations that have
values and points of view
-different people respond to the same message in different ways
7 Eras of Newspaper Development - Answer: 1-Partisan Press
2-Penny Press
3-Yellow Journalism
4-Objective Journalism
5-Interpretive Journalism
6-Literary Journalism
7-Multimedia Journalism
Partisan Press Era: audience - Answer: elite audience
publishers and readers part of elite social class
Questions (Frequently Tested) with
Verified Answers Graded A+
Professional Academic Assistance Services
Services Offered
• Proctored Exam Assistance
• Online Class Management (Full Course Support)
• Exam Preparation & Study Materials
• Assignments and Coursework Support
• Essay and Research Paper Writing
• Discussion Posts & Responses
• Editing and Proofreading
• Confidential Academic Consultation
Helping Students Achieve Academic Excellence
Definition of Mass Communication - Answer: When a few people use a
set of devices to send a message to a large number of people
Characteristics: message delivered, one-way message, developed by
large companies (w/resources)
Media - Answer: refers to multiple industries working together
Plural
,ex) TV radio, newspaper
Medium - Answer: refers to a particular industry
Single
ex) Radio
2 types of media exposure? - Answer: 1) Direct Exposure
2) Indirect Exposure
Direct Exposure - Answer: 5 levels of exposure
1- access to media- buy NY times
2- medium activation- opening paper
3- sensory stimulation- you're reading the articles skimming
4- attention to medium- really reading
5- reasons for exposure- looking to learn about a candidate or just the
comics
Indirect Exposure - Answer: getting information through an extra
source filtered
exposure through interpersonal relationships... (Friend tells you how
speech was.)
,E.P.S. Cycle - Answer: (A model of media development)
E-Elite
P-Popular
S-Specialized
E Phase - Answer: ELITE
-most media start out targeting the Elite
-Ask what is content? who is the audience?
P Phase - Answer: POPULAR
-available to the masses
-content: not bias, mass appeal
-audience: masses; not just elite
S Phase - Answer: SPECIALIZED
-content: more specific; one topic to specific people (hunt magazine,
bridal magazine, etc)
-audience: go to specific places to find specific topics you want to
read/see
, audience control - Answer: over time audience can control content
Media Literacy Approach - Answer: learning how to actively interpret
media
-media messages are constructed for a purpose
-media messages are created by people and corporations that have
values and points of view
-different people respond to the same message in different ways
7 Eras of Newspaper Development - Answer: 1-Partisan Press
2-Penny Press
3-Yellow Journalism
4-Objective Journalism
5-Interpretive Journalism
6-Literary Journalism
7-Multimedia Journalism
Partisan Press Era: audience - Answer: elite audience
publishers and readers part of elite social class
