MKT 343 FINAL PRACTICE QUESTIONS AND
ANSWERS
Adopter Stratification Theory - Answers - The ____portrays opinion leaders as direct
receivers of information from impersonal mass-media sources, who in turn transmit this
information to the masses
Too much information - Answers - Consumers often develop shortcut decision rules
called heuristics to facilitate the decision making process and to cope with ____
World brand - Answers - products are manufactured, packaged, and positioned in
exactly the same way regardless of the country they are sold in
Gate keepers - Answers - In the family decision making process, family members
control the flow of information about product or service are referred to as
Ritual - Answers - a type of symbolic activity consisting of a series of steps and
repeated over time
Lexico Graphic Decision rule - Answers - In a ____ the consumer ranks the products
attributes in terms of perceived relevance, then compares the alternatives in terms of
attribute that is considered most important, when 2 or more are comparable to the most
important attribute, the consumer rates these alternatives on the basis on the second
most important attribute
Decrease - Answers - the percentage of white Americans is expected to ___ in the year
2050
Racial subcultures in the U.S - Answers - Caucasian, African-American, Asian
American, Indian are the ________ in the U.S
Teenagers, elderly, Gen X - Answers - examples of subculture categories based on age
acculturation - Answers - learning about foreign cultures is called
limited problem solving - Answers - in cases of ___ consumers have established the
basis criteria for evaluating the product has and the various brands developing product
category but not have not fully established ..... concerning ......
Upper middle class - Answers - which of the following social classes is wanting to attend
theater and playage
ANSWERS
Adopter Stratification Theory - Answers - The ____portrays opinion leaders as direct
receivers of information from impersonal mass-media sources, who in turn transmit this
information to the masses
Too much information - Answers - Consumers often develop shortcut decision rules
called heuristics to facilitate the decision making process and to cope with ____
World brand - Answers - products are manufactured, packaged, and positioned in
exactly the same way regardless of the country they are sold in
Gate keepers - Answers - In the family decision making process, family members
control the flow of information about product or service are referred to as
Ritual - Answers - a type of symbolic activity consisting of a series of steps and
repeated over time
Lexico Graphic Decision rule - Answers - In a ____ the consumer ranks the products
attributes in terms of perceived relevance, then compares the alternatives in terms of
attribute that is considered most important, when 2 or more are comparable to the most
important attribute, the consumer rates these alternatives on the basis on the second
most important attribute
Decrease - Answers - the percentage of white Americans is expected to ___ in the year
2050
Racial subcultures in the U.S - Answers - Caucasian, African-American, Asian
American, Indian are the ________ in the U.S
Teenagers, elderly, Gen X - Answers - examples of subculture categories based on age
acculturation - Answers - learning about foreign cultures is called
limited problem solving - Answers - in cases of ___ consumers have established the
basis criteria for evaluating the product has and the various brands developing product
category but not have not fully established ..... concerning ......
Upper middle class - Answers - which of the following social classes is wanting to attend
theater and playage
