MKT 3413 EXAM 3 2026 LATEST
UPDATE QUESTIONS AND CORRECT
VERIFIED ANSWERS ALREADY
GRADED A+
Unstructured questions - - ANS-Open-ended questions where
respondents answer in their own words.
Unstructured question disadvantage - - ANS-Difficult to code and
analyze.
Double-barreled question - - ANS-A question that asks two things at
once.
Example of double-barreled question - - ANS-"Do you think Sprite is
tasty and refreshing?"
Leading question - - ANS-A question that suggests or influences the
answer.
Sensitive information guideline - - ANS-Place sensitive questions at
the end of the questionnaire.
Pretesting - - ANS-Testing the questionnaire on a small sample to
identify problems.
Population - - ANS-The entire group of elements sharing
characteristics relevant to the research.
Census - - ANS-Complete enumeration of every element in a
population.
, Sample - - ANS-A subgroup of the population selected for study.
Parameter - - ANS-A summary measure describing the population.
Statistic - - ANS-A summary measure describing a sample.
Total error formula - - ANS-Sampling Error + Non-Sampling Error.
Sampling frame bias - - ANS-Occurs when elements that should be
included are excluded or vice versa.
Sampling design steps - - ANS-Define population, determine sampling
frame, select technique, determine sample size, execute sampling.
Two sampling techniques - - ANS-Probability sampling and non-probability
sampling.
Non-probability sampling - - ANS-Sampling technique where probability of
selection is unknown.
Types of non-probability sampling - - ANS-Convenience, judgmental,
quota, snowball.
Convenience sampling - - ANS-Selecting respondents who are easy to
reach.
Judgmental sampling - - ANS-Researcher selects respondents based on
judgment.
Quota sampling - - ANS-Sampling based on predetermined population
quotas.
UPDATE QUESTIONS AND CORRECT
VERIFIED ANSWERS ALREADY
GRADED A+
Unstructured questions - - ANS-Open-ended questions where
respondents answer in their own words.
Unstructured question disadvantage - - ANS-Difficult to code and
analyze.
Double-barreled question - - ANS-A question that asks two things at
once.
Example of double-barreled question - - ANS-"Do you think Sprite is
tasty and refreshing?"
Leading question - - ANS-A question that suggests or influences the
answer.
Sensitive information guideline - - ANS-Place sensitive questions at
the end of the questionnaire.
Pretesting - - ANS-Testing the questionnaire on a small sample to
identify problems.
Population - - ANS-The entire group of elements sharing
characteristics relevant to the research.
Census - - ANS-Complete enumeration of every element in a
population.
, Sample - - ANS-A subgroup of the population selected for study.
Parameter - - ANS-A summary measure describing the population.
Statistic - - ANS-A summary measure describing a sample.
Total error formula - - ANS-Sampling Error + Non-Sampling Error.
Sampling frame bias - - ANS-Occurs when elements that should be
included are excluded or vice versa.
Sampling design steps - - ANS-Define population, determine sampling
frame, select technique, determine sample size, execute sampling.
Two sampling techniques - - ANS-Probability sampling and non-probability
sampling.
Non-probability sampling - - ANS-Sampling technique where probability of
selection is unknown.
Types of non-probability sampling - - ANS-Convenience, judgmental,
quota, snowball.
Convenience sampling - - ANS-Selecting respondents who are easy to
reach.
Judgmental sampling - - ANS-Researcher selects respondents based on
judgment.
Quota sampling - - ANS-Sampling based on predetermined population
quotas.
