SPORTS MARKETING UPDATED ACTUAL QUESTIONS AND
ANSWERS RATED A+
✔✔Licensee - ✔✔A company with a license to reproduce an official brand mark
✔✔Event Marketing - ✔✔Applying marketing principles to the promotion and operation
of an event
✔✔Branding - ✔✔A company's efforts at developing a personality and image
✔✔Brand - ✔✔A company's identifying mark or logo
✔✔Ad schedule - ✔✔organizes promotional message delivery
✔✔Advertising - ✔✔One way mass communications paid for by an identified sponsor
✔✔Media - ✔✔Method of distribution for a promotional message
✔✔Personal Selling - ✔✔Interactive and interpersonal promotions meant to develop
relationships and increase customer satisfaction
✔✔Promotion Mix - ✔✔The combination of promotional efforts for a business
✔✔Public Relations - ✔✔building a good image in the community: community
involvement
and good will
✔✔Publicity - ✔✔NONpaid, news-style mass communications about a product or
company
✔✔Sales Promotion - ✔✔Retailer focused promotion aimed at increasing short term
sales goals
✔✔ Borrowed Equity - ✔✔Using the appeal of an event to market a product
✔✔Exchanges - ✔✔Transaction between a producer & consumer
✔✔Producers - ✔✔An individual that supplies a product or service
✔✔Consumers - ✔✔An individual that uses a product or service
✔✔Sports Marketing - ✔✔The application of marketing principles to sports and
nonsports products through sports
ANSWERS RATED A+
✔✔Licensee - ✔✔A company with a license to reproduce an official brand mark
✔✔Event Marketing - ✔✔Applying marketing principles to the promotion and operation
of an event
✔✔Branding - ✔✔A company's efforts at developing a personality and image
✔✔Brand - ✔✔A company's identifying mark or logo
✔✔Ad schedule - ✔✔organizes promotional message delivery
✔✔Advertising - ✔✔One way mass communications paid for by an identified sponsor
✔✔Media - ✔✔Method of distribution for a promotional message
✔✔Personal Selling - ✔✔Interactive and interpersonal promotions meant to develop
relationships and increase customer satisfaction
✔✔Promotion Mix - ✔✔The combination of promotional efforts for a business
✔✔Public Relations - ✔✔building a good image in the community: community
involvement
and good will
✔✔Publicity - ✔✔NONpaid, news-style mass communications about a product or
company
✔✔Sales Promotion - ✔✔Retailer focused promotion aimed at increasing short term
sales goals
✔✔ Borrowed Equity - ✔✔Using the appeal of an event to market a product
✔✔Exchanges - ✔✔Transaction between a producer & consumer
✔✔Producers - ✔✔An individual that supplies a product or service
✔✔Consumers - ✔✔An individual that uses a product or service
✔✔Sports Marketing - ✔✔The application of marketing principles to sports and
nonsports products through sports
