Sports Marketing Exam Test Paper Questions And Answers Rated

SPORTS MARKETING EXAM TEST PAPER QUESTIONS AND
ANSWERS RATED A+
✔✔Which of these does NOT build brand associations? - ✔✔financial investment by
consumers

✔✔In sport marketing terms, brand equity refers to the set of assets and liabilities linked
to a brand - its name and symbol - that add to or subtract from the value provided by a
product or service to a firm or that firm's customers. - ✔✔TRUE

✔✔Which of these is a prominent way sport organizations leverage their brand while
avoiding additional cost or risk? - ✔✔licensing

✔✔What is the 2nd stage in building brand equity? - ✔✔brand image

✔✔Sport media relations professionals should attempt to balance both public opinion
and information with business strategy. - ✔✔TRUE

✔✔Reactive media relations involves developing mutually beneficial relationships with
the media and assisting the media on a variety of issues. - ✔✔FALSE

✔✔Public relations is a large component of media relations. - ✔✔FALSE

✔✔For sport organizations, media relations and community relations are essentially
interchangeable terms. - ✔✔FALSE

✔✔The job and duties of the sport public relations professional has changed because
the public's view of sport has shifted from a focus on competition to a focus on
entertainment spectacle. - ✔✔TRUE

✔✔Which of these is a job function typically NOT performed by sport public relations
specialists? - ✔✔facility management

✔✔What type of document used in public relations practice helps subjects speaking to
the press stay on the desired message? - ✔✔talking points

✔✔Public opinion is one of the most powerful forces in society. What aspect of sport
marketing is designed to formulate and shape favorable opinion through the mass
media? - ✔✔media relations

✔✔How has splintering of sport media coverage NOT effected sport PR professionals?
- ✔✔less off-the-field scrutiny of athletes, coaches, and executives.

, ✔✔What is the strategic communication process that builds mutually beneficial
relationships between organizations and their publics? - ✔✔Public relations

✔✔To engage fans through social media, team marketers must provide interesting
content delivered with an authentic voice. - ✔✔TRUE

✔✔When managing social media accounts, sport marketers should keep passwords
simple and should not frequently change them in order to streamline efficiency. -
✔✔FALSE

✔✔Social media impacts all of the 5 P's of the marketing mix. - ✔✔TRUE

✔✔Sport organizations operating multiple social media channels should strategically
place unique content only on certain mediums. - ✔✔TRUE

✔✔Deleting social media posts from sport organization and athlete accounts
______________. - ✔✔is not very effective because screenshots are often saved and
shared before the post is deleted.

✔✔Which social media platform has the greatest immediacy and is best for real-time
information and breaking news? - ✔✔Twitter

✔✔Which social media platform was originally designed as a mobile application (app)? -
✔✔Instagram

✔✔The overall tone, personality, and perspective that is taken into consideration across
all content shared on a sport organization's social media channels is called _______. -
✔✔brand voice

✔✔While the development of a personal brand on social media is an important
consideration for many professional athletes, it rarely makes sense as a consideration
for collegiate student-athletes. - ✔✔FALSE

✔✔Which element is NOT included in building a brand kit for a personal branding
strategy? - ✔✔brand equity

✔✔In sport marketing terms, distribution of the sport product also includes facilities and
tickets. - ✔✔TRUE

✔✔A recent trend in major sport facility design and renovation is to eliminate club seats
and replace them with large luxury suites. - ✔✔FALSE