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PUR3000 Exam 1 FSU | Questions with 100% Correct Answers | Verified | Latest Update 2026

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Practice questions for this set


Learn 1 /7 Study using Learn




Communications is not a simple transmission of ideas, but a complex
interconnected series of events



Choose an answer



1 Definition of PR 2 RPIE



Coordinated Management of
3 4 External Public
Meaning



Don't know?




Terms in this set (112)

, Definition of PR -Not selling products or services, all about the
organization
-A strategic communication process that is mutually
beneficial between organizations and publics


Organization Corporation, small business, government, basically
all the companies you could work for


Public -Group of people that have something related to
the organization, shared interest
-A group of people that face a situation, realize
they are facing an issue, did something to solve this
problem


Internal Public Inside the organization (employees)


External Public Community surrounding the organization


Primary Public Most important to the organization


Secondary Public Second most important (some shared interest with
organization, marginal


Proponents For an organization


Opponents Against an organization


Uncommitted Not committed to any organization


RACE -Research, Action, Communication, Evaluation

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