Media: C207 Final Questions with
complete solution 2025/2026
What does it mean when we say that audiences are active recipients of media? - correct answer
✔Individuals interpret media using the resources at their disposal
What is media convergence? - correct answer ✔the coming together of previously seperate
communications mediums
What is mass media? - correct answer ✔the technological instruments through which mass
communication takes place
What do we mean by circumscribed agency? - correct answer ✔the limits placed on our agency by
various factors
Which of the following is an aspect of culture?
a way of life
media content
beliefs and values
all of the above - correct answer ✔all of the above
What is political economy? - correct answer ✔the study of how economic pressures shape cultural
production
What does polysemous mean? - correct answer ✔A plethora of meanings
, What is agenda setting? - correct answer ✔When aspects of public affairs that are prominent in the
news become prominent among the public
Which of the following is an example of a media research method?
Content analysis
Textual analysis
Experiment
Survey
All of the above - correct answer ✔All of the Above
What is a format? - correct answer ✔the patterned choice and arrangement of elements that make up
specific media material
What is oligopoly? - correct answer ✔the concentration of ownership in the hands of a few giant
corporations within a given market
What is vertical integration? - correct answer ✔the ownership by a single company of subsidiary
companies that operate throughout the supply chain of production, distribtuion, and exhibition.
what is synergy - correct answer ✔The promotion and sale of a media product throughout the various
subsidiaries of a conglomerate.
what is low marginal cost? - correct answer ✔the ability to cheaply reproduce a media product because
of its unique technical attribues
In the advertising industry, what is the role of a media planner? - correct answer ✔Figuring out which
media outlets are best to reach a target audience
complete solution 2025/2026
What does it mean when we say that audiences are active recipients of media? - correct answer
✔Individuals interpret media using the resources at their disposal
What is media convergence? - correct answer ✔the coming together of previously seperate
communications mediums
What is mass media? - correct answer ✔the technological instruments through which mass
communication takes place
What do we mean by circumscribed agency? - correct answer ✔the limits placed on our agency by
various factors
Which of the following is an aspect of culture?
a way of life
media content
beliefs and values
all of the above - correct answer ✔all of the above
What is political economy? - correct answer ✔the study of how economic pressures shape cultural
production
What does polysemous mean? - correct answer ✔A plethora of meanings
, What is agenda setting? - correct answer ✔When aspects of public affairs that are prominent in the
news become prominent among the public
Which of the following is an example of a media research method?
Content analysis
Textual analysis
Experiment
Survey
All of the above - correct answer ✔All of the Above
What is a format? - correct answer ✔the patterned choice and arrangement of elements that make up
specific media material
What is oligopoly? - correct answer ✔the concentration of ownership in the hands of a few giant
corporations within a given market
What is vertical integration? - correct answer ✔the ownership by a single company of subsidiary
companies that operate throughout the supply chain of production, distribtuion, and exhibition.
what is synergy - correct answer ✔The promotion and sale of a media product throughout the various
subsidiaries of a conglomerate.
what is low marginal cost? - correct answer ✔the ability to cheaply reproduce a media product because
of its unique technical attribues
In the advertising industry, what is the role of a media planner? - correct answer ✔Figuring out which
media outlets are best to reach a target audience
