MKTG 380 Midterm Study Exam With
Complete Solutions
Noel Pvt. Ltd. combines metal, rubber, and other components in the production
of appliances. In doing so, the company creates _____ utility. - ANSWER form
Banks have recently begun to install ATMs in supermarkets to address
customers' wants for instant cash when they go shopping. What type of utility
are banks creating for customers? - ANSWER Place
A company produces a high-quality product, with a maximum monthly output of
10,000 units. Production levels are constant, and the company relies on its
marketing department to find customers for its output. This approach is
consistent with which era in marketing history? - ANSWER Sales era
A market in which there are more buyers for fewer goods and services is known
as a: - ANSWER Seller's market
Assume you want to increase the number of customers by applying the
marketing concept. Which of the following strategies would be most consistent
with this approach? - ANSWER Target markets
Indigo Ltd. wanted to increase its customers by applying the marketing concept.
Which of the following would be an appropriate way to apply this approach? -
ANSWER Focus on meeting the needs of the consumers
Which of the following is an example of person marketing? - ANSWER A mall
being inaugurated by a popular commercial actor
State bureaus of tourism and conventions typically engage in _____ marketing. -
ANSWER place
Phoebe was asked to bring a can of food for the local food bank as the
admission for a certain ceremony. This is an example of _____. - ANSWER cause
marketing
Some Florida drivers have license plates that say "Save the Manatee's". This is
an example of _____ marketing. - ANSWER cause
, Which of the following is a combination of person, cause, and organization
marketing? - ANSWER Angelina Jolie's role as a UN Goodwill Ambassador for
refugees.
A university sells customized sweatshirts, pullovers, and jerseys to its students
and staff. This is an example of _____. - ANSWER organizational marketing
Many hotel chains offer free stays and other perks to repeat customers. This is
an example of: - ANSWER Relationship marketing
Sally Myers, head of marketing at Sally's Salon, serviced six new customers over
the past two weeks. Through a feedback form, Sally learned that all of them had
acted upon the opinions of their friends and family members. What Sally
encountered is an example of: - ANSWER Buzz marketing
ADA Inc. stopped its production of oral care goods after determining apparel
production to be its new primary objective. This is a direct result of the _____
planning process at ADA Inc. - ANSWER strategic
An event management company decided to use radio advertising in order to
promote an upcoming music festival. The executives of the company suggested
various activities that could be used for the radio campaign. These activities are
a part of the company's _____. - ANSWER tactical planning efforts
Which of the following statements is true of tactical planning? - ANSWER It is the
basis for operational planning.
Enterprise Rental Cars is able to secure favorable prices from major automobile
manufacturers such as Ford and Chevrolet for their rental fleets due to the large
number of vehicles they purchase each year. This is an example of _____, one of
Porter's Five Forces related to marketplace competition. - ANSWER buyer
power
Promotional schemes like frequent shopper programs provide incentives to
loyal buyers. Considering Porter's Five Forces model, such offers will: -
ANSWER reduce the threat of new entrants.
Which of the following conditions would lead a company's marketers to find a
new market, change prices, or compete in other ways to maintain an
advantage? - ANSWER When the threat of substitute products is high
A certain social networking corporation has the highest number of users in the
social networking industry. This is an example of the firm's: - ANSWER strength
A SWOT analysis is designed to reveal, among other things, a firm's core
competencies, which reflect its: - ANSWER strengths
Complete Solutions
Noel Pvt. Ltd. combines metal, rubber, and other components in the production
of appliances. In doing so, the company creates _____ utility. - ANSWER form
Banks have recently begun to install ATMs in supermarkets to address
customers' wants for instant cash when they go shopping. What type of utility
are banks creating for customers? - ANSWER Place
A company produces a high-quality product, with a maximum monthly output of
10,000 units. Production levels are constant, and the company relies on its
marketing department to find customers for its output. This approach is
consistent with which era in marketing history? - ANSWER Sales era
A market in which there are more buyers for fewer goods and services is known
as a: - ANSWER Seller's market
Assume you want to increase the number of customers by applying the
marketing concept. Which of the following strategies would be most consistent
with this approach? - ANSWER Target markets
Indigo Ltd. wanted to increase its customers by applying the marketing concept.
Which of the following would be an appropriate way to apply this approach? -
ANSWER Focus on meeting the needs of the consumers
Which of the following is an example of person marketing? - ANSWER A mall
being inaugurated by a popular commercial actor
State bureaus of tourism and conventions typically engage in _____ marketing. -
ANSWER place
Phoebe was asked to bring a can of food for the local food bank as the
admission for a certain ceremony. This is an example of _____. - ANSWER cause
marketing
Some Florida drivers have license plates that say "Save the Manatee's". This is
an example of _____ marketing. - ANSWER cause
, Which of the following is a combination of person, cause, and organization
marketing? - ANSWER Angelina Jolie's role as a UN Goodwill Ambassador for
refugees.
A university sells customized sweatshirts, pullovers, and jerseys to its students
and staff. This is an example of _____. - ANSWER organizational marketing
Many hotel chains offer free stays and other perks to repeat customers. This is
an example of: - ANSWER Relationship marketing
Sally Myers, head of marketing at Sally's Salon, serviced six new customers over
the past two weeks. Through a feedback form, Sally learned that all of them had
acted upon the opinions of their friends and family members. What Sally
encountered is an example of: - ANSWER Buzz marketing
ADA Inc. stopped its production of oral care goods after determining apparel
production to be its new primary objective. This is a direct result of the _____
planning process at ADA Inc. - ANSWER strategic
An event management company decided to use radio advertising in order to
promote an upcoming music festival. The executives of the company suggested
various activities that could be used for the radio campaign. These activities are
a part of the company's _____. - ANSWER tactical planning efforts
Which of the following statements is true of tactical planning? - ANSWER It is the
basis for operational planning.
Enterprise Rental Cars is able to secure favorable prices from major automobile
manufacturers such as Ford and Chevrolet for their rental fleets due to the large
number of vehicles they purchase each year. This is an example of _____, one of
Porter's Five Forces related to marketplace competition. - ANSWER buyer
power
Promotional schemes like frequent shopper programs provide incentives to
loyal buyers. Considering Porter's Five Forces model, such offers will: -
ANSWER reduce the threat of new entrants.
Which of the following conditions would lead a company's marketers to find a
new market, change prices, or compete in other ways to maintain an
advantage? - ANSWER When the threat of substitute products is high
A certain social networking corporation has the highest number of users in the
social networking industry. This is an example of the firm's: - ANSWER strength
A SWOT analysis is designed to reveal, among other things, a firm's core
competencies, which reflect its: - ANSWER strengths
