Updated Latest Marketing Management 15th Edition Test Bank Comprehensive Study Guide With Marketing Strategy Consumer Behavior Market Segmentation Targeting Positioning Branding Product Development Pricing Distribution Channels Promotion Integrated Market

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MARKETING 231>Marketing Management
15th edition Test Bank
Marketing Management chapter 1 practice test

1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loya customer base but has no impact on a firm's intangible assets.
F




D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.


Page: 4

B

2. is the art and science of choosing target markets and getting, keeping, and growing
F F F F F F F F F F F F F F




customers through creating, delivering, and communicating superior customer value.
F F F F F F F F




A) Marketing management F




B) Knowledge management F




C) Operations management F




D) Strategic management
F




E) Distribution management F




Page: 5
F




A

3. Identify the correct statement about marketing management.
F F F F F F




MARKETING 231>Marketing Management 15th edition
Test Bank

, Page 2

A) It is primarily concerned with the systematic gathering, recording, and analysis of data about
F F F F F F F F F F F F F F




issues related to marketing products and services.
F F F F F F




B) It focuses mostly on monitoring the profitability of a company's products and services.
F F F F F F F F F F F F




C) It focuses solely on attaining an organization's sales goals in an efficient manner.
F F F F F F F F F F F F




D) It is defined as the field that deals with planning and managing a business at the highest level of
F F F F F F F F F F F F F F F F F F F




corporate hierarchy. F




E) It occurs when at least one party to a potential exchange thinks about the means of achieving
F F F F F F F F F F F F F F F F F




desired responses from other parties.
F F F F




Page: 5 F




E

4. A social definition of marketing says
F F F F F .
A) effective marketing requires companies to remove intermediaries to achieve a closer connection
F F F F F F F F F F F F




with direct consumers
F F




B) a company should focus exclusively on achieving high production efficiency, low costs, and mass
F F F F F F F F F F F F F F




distribution to facilitate the broadest possible access to the company's products
F F F F F F F F F F




C) marketing is the process by which individuals and groups obtain what they need and want
F F F F F F F F F F F F F F F




through creating, offering, and freely exchanging products and services of value with others
F F F F F F F F F F F F




D) marketing is the process of extracting the maximum value from consumers to facilitate
F F F F F F F F F F F F F




corporate growth F




E) marketing is the process of aggressive selling and promotion to encourage the purchase of
F F F F F F F F F F F F F F




products that might otherwise be unsought by the consumer
F F F F F F F F




Page: 5 F




C

5. F goods constitute the bulk of most countries' production and marketing efforts.
F F F F F F F F F F




MARKETING 231>Marketing Management 15th edition
Test Bank

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A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible


Page: 5 F




C

6. As economies advance, a growing proportion of their activities focuses on the production of
F F F F F F F F F F F F F




F .
A) products
B) events
C) experiences
D) luxury goods F




E) services


Page: 5 F




E

7. Car rental firms, hair dressers, and management consultants provide
F F F F F F F F .
A) goods
B) experiences
C) events
D) services
E) information


Page: 5 F




D



MARKETING 231>Marketing Management 15th edition
Test Bank

, Page 4

8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of
F F F F F F F F F F F F F F F F F




marketing a(n) F .
A) idea
B) place
C) luxury item F




D) event
E) service


Page: 5 F




D

9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its
F F F F F F F F F F F F F




multicultural society in order to attract tourists is an example of
F F F F F F F F F F marketing.
A) event
B) property
C) service
D) place
E) idea


Page: 6 F




D

10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a
F F F F F F F F F F F F F F F F F




haunted house. Disney is marketing a(n)
F F F F F .
A) experience
B) service
C) event
D) organization
E) good



MARKETING 231>Marketing Management 15th edition
Test Bank