PKSC 1020 EXAM 1 STUDY GUIDE
4 functions of packaging - Answers - contain
protect/preserve
inform/sell
convenience
primary - Answers - package directly in contact with the product
secondary - Answers - package holding one or more primary package(s)
tertiary - Answers - shipping or distribution package
quaternary - Answers - unit load
containment - Answers - oldest packaging function
products physical form (free-flowing liquid, solid..)
products nature (perishable, shape..)
protect - Answers - protect from elements
shock & vibration
protect consumer from contents
protect against tampering
tamper evident - Answers - shows if product has been messed with. you DO NOT want
TAMPER PROOF that means its impossible to get into product
motivational information - Answers - not required by law
type of material, shape and size, color, typography, symbols, illustrations/photos,
games, recipes
trade dress - Answers - Includes shape, color, and print. Covered under trademark law
Utility of Use (Provide Convenience) - Answers - For the Consumer, For the retailer, For
the shipper/distributer
Utility of Use: Consumer - Answers - easy opening/resealing, squeezable,
microwavable, unit dose
Utility of Use: for the retailer - Answers - size, orientation for shelf display, point of
purchase displays
Utility of Use: for the shipper/distributor - Answers - hand holds, fork truck cut outs,
reusable totes
4 functions of packaging - Answers - contain
protect/preserve
inform/sell
convenience
primary - Answers - package directly in contact with the product
secondary - Answers - package holding one or more primary package(s)
tertiary - Answers - shipping or distribution package
quaternary - Answers - unit load
containment - Answers - oldest packaging function
products physical form (free-flowing liquid, solid..)
products nature (perishable, shape..)
protect - Answers - protect from elements
shock & vibration
protect consumer from contents
protect against tampering
tamper evident - Answers - shows if product has been messed with. you DO NOT want
TAMPER PROOF that means its impossible to get into product
motivational information - Answers - not required by law
type of material, shape and size, color, typography, symbols, illustrations/photos,
games, recipes
trade dress - Answers - Includes shape, color, and print. Covered under trademark law
Utility of Use (Provide Convenience) - Answers - For the Consumer, For the retailer, For
the shipper/distributer
Utility of Use: Consumer - Answers - easy opening/resealing, squeezable,
microwavable, unit dose
Utility of Use: for the retailer - Answers - size, orientation for shelf display, point of
purchase displays
Utility of Use: for the shipper/distributor - Answers - hand holds, fork truck cut outs,
reusable totes
