Case
AUDIO ADVICE: FROM RETAIL TO E-TAIL- Question Set,,Case 4 Audio Advice
Rating
Sold
-
Pages
3
Grade
A
Uploaded on
17-05-2021
Written in
2020/2021
1. Please provide a brief overview of the case. This case was about Audio Advice and the company making the transition to selling their products online. They faced several challenges and weren’t exactly sure how they should brand themselves. Some of the issues were employees being concerned about commission their being lost and jobs being cut. Another issue was that their target market was over 55 years of age and would possibly be hesitant to online purchases. Audio Advice used Amazon Market Place FBA (fulfilled by amazon) to help them gain experience online and build a strong reputation. In the end one of the biggest questions was if the company should or should not-brand.
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Institution
Oakland University
Course
MKT560 (MKT560)
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Written for
- Institution
-
Oakland University
- Course
-
MKT560 (MKT560)
Document information
- Uploaded on
- May 17, 2021
- Number of pages
- 3
- Written in
- 2020/2021
- Type
- Case
- Professor(s)
- Prof
- Grade
- A
Subjects
- case 4 audio advice
-
audio advice from retail to e tail question set
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