COBA CORE EXAM
COBA CORE EXAM QUESTIONS AND ANSWERS
GRADED A+ 100% GUARANTEED SUCCESS.
1. Which of the following information forms available to the marketing manager
can
usually be accessed more quickly and cheaply than other information sources?
ANS >> Internal databases
2. All of the following are considered to be drawbacks of local marketing EXCEPT:
ANS >> it can attract unwanted competition
3. Cognitive dissonance occurs in which stage of the buyer decision process
model? ANS >> Post purchase behaviour
4. That the company that overlooks new and better ways to do things will
eventually lose customers to another company that has found a better way of
serving customer needs is a major tenet of: ANS >> innovative marketing
5. The biggest or greatest amount of involvement in a foreign market comes
through which of the following? ANS >> Direct investment
,COBA CORE EXAM
6. A is a good offered either free or at low cost as an incentive to buy a product.
ANS >> premium
7. Setting call objectives is done during which of the following stages of the selling
process? ANS >> Pre approach
8. Pricing to cover variable costs and some fixed costs, as in the case of some
automobile distributorships that sell below total costs, is typical of which of the
following pricing objectives? ANS >> Survival
9. In determining sales force size, when a company groups accounts into different
size classes and then determines the number of salespeople needed to call on
them the desired number of times, it is called the: ANS >> work-load approach
10. is products bought by individuals and organizations for further processing or
for use in conducting a business. ANS >> Industrial products
11. All of the following would be ways to segment within the category of
psychographic segmentation EXCEPT: ANS >> occupation
12. The is a person within a reference group who, because of special skills,
knowledge, personality, or other characteristics, exerts influence on others. ANS
>> opinion leader
13._____________describes changes in an individual's behaviour arising from
experience. ANS >> Learning
,COBA CORE EXAM
14. Concerns that the manufacturers of harmful products such as tobacco have
influence on lawmakers to the detriment of the public interest is used as evidence
of which criticism of marketing? ANS >> Too much political power
15. The Internet evolved from a network created by during the 1960s. ANS >>
the Défense Department
16. In terms of execution styles, a family seated at the dinner table enjoying the
advertised product would be an example of which of the following types of
advertising? ANS >> Slice of life
17. A child in the United States is normally exposed to all of the following values
EXCEPT: ANS >> collectivism
18. ________________have contractual authority to sell a manufacturer's entire
output. ANS >> Selling agents
19. Sellers that handle their own exports are engaged in: ANS >> direct exporting
20. More and more salespeople are being evaluated and compensated based on
different measures than in the past. All of the following are illustrations of those
measures EXCEPT: ANS >> competitive predatory pricing performance
21. _____________ includes practices such as overstating the product's features
or performance, luring the customer to the store for a bargain that is out of stock,
or running rigged contests. ANS >> Deceptive promotion
, COBA CORE EXAM
22. The orange juice manufacturers know that orange juice is most often
consumed in the mornings. However, they would like to change this and make the
drink acceptable during other time periods during the day. Which form of
segmentation would they need to work with and establish strategy reflective of
their desires? ANS >> occasion segmentation
23. The typical method of retail operation used by supermarkets and catalo
showrooms is called: ANS >> self-service retailing
A(n) _________ are computerized collections of information obtained from data
sources within the company ANS >> internal databases
25. The total number of items that the company carries within its product lines
refers to the of the product mix. ANS >> length
26. The use of price points for reference to different levels of quality for a
company's related products is typical of which product-mix pricing strategy? ANS
>> Product line pricing
27. If a company's objective were to reach masses of buyers that were
geographically dispersed at a low cost per exposure, the company would likely
choose which of the following promotion forms? ANS >> Advertising
28. Using a successful brand name to introduce additional items in a given product
category under the same brand name (such as new Flavors, forms, colours, added
ingredients, or package sizes) is called a(n): ANS >> line extension
COBA CORE EXAM QUESTIONS AND ANSWERS
GRADED A+ 100% GUARANTEED SUCCESS.
1. Which of the following information forms available to the marketing manager
can
usually be accessed more quickly and cheaply than other information sources?
ANS >> Internal databases
2. All of the following are considered to be drawbacks of local marketing EXCEPT:
ANS >> it can attract unwanted competition
3. Cognitive dissonance occurs in which stage of the buyer decision process
model? ANS >> Post purchase behaviour
4. That the company that overlooks new and better ways to do things will
eventually lose customers to another company that has found a better way of
serving customer needs is a major tenet of: ANS >> innovative marketing
5. The biggest or greatest amount of involvement in a foreign market comes
through which of the following? ANS >> Direct investment
,COBA CORE EXAM
6. A is a good offered either free or at low cost as an incentive to buy a product.
ANS >> premium
7. Setting call objectives is done during which of the following stages of the selling
process? ANS >> Pre approach
8. Pricing to cover variable costs and some fixed costs, as in the case of some
automobile distributorships that sell below total costs, is typical of which of the
following pricing objectives? ANS >> Survival
9. In determining sales force size, when a company groups accounts into different
size classes and then determines the number of salespeople needed to call on
them the desired number of times, it is called the: ANS >> work-load approach
10. is products bought by individuals and organizations for further processing or
for use in conducting a business. ANS >> Industrial products
11. All of the following would be ways to segment within the category of
psychographic segmentation EXCEPT: ANS >> occupation
12. The is a person within a reference group who, because of special skills,
knowledge, personality, or other characteristics, exerts influence on others. ANS
>> opinion leader
13._____________describes changes in an individual's behaviour arising from
experience. ANS >> Learning
,COBA CORE EXAM
14. Concerns that the manufacturers of harmful products such as tobacco have
influence on lawmakers to the detriment of the public interest is used as evidence
of which criticism of marketing? ANS >> Too much political power
15. The Internet evolved from a network created by during the 1960s. ANS >>
the Défense Department
16. In terms of execution styles, a family seated at the dinner table enjoying the
advertised product would be an example of which of the following types of
advertising? ANS >> Slice of life
17. A child in the United States is normally exposed to all of the following values
EXCEPT: ANS >> collectivism
18. ________________have contractual authority to sell a manufacturer's entire
output. ANS >> Selling agents
19. Sellers that handle their own exports are engaged in: ANS >> direct exporting
20. More and more salespeople are being evaluated and compensated based on
different measures than in the past. All of the following are illustrations of those
measures EXCEPT: ANS >> competitive predatory pricing performance
21. _____________ includes practices such as overstating the product's features
or performance, luring the customer to the store for a bargain that is out of stock,
or running rigged contests. ANS >> Deceptive promotion
, COBA CORE EXAM
22. The orange juice manufacturers know that orange juice is most often
consumed in the mornings. However, they would like to change this and make the
drink acceptable during other time periods during the day. Which form of
segmentation would they need to work with and establish strategy reflective of
their desires? ANS >> occasion segmentation
23. The typical method of retail operation used by supermarkets and catalo
showrooms is called: ANS >> self-service retailing
A(n) _________ are computerized collections of information obtained from data
sources within the company ANS >> internal databases
25. The total number of items that the company carries within its product lines
refers to the of the product mix. ANS >> length
26. The use of price points for reference to different levels of quality for a
company's related products is typical of which product-mix pricing strategy? ANS
>> Product line pricing
27. If a company's objective were to reach masses of buyers that were
geographically dispersed at a low cost per exposure, the company would likely
choose which of the following promotion forms? ANS >> Advertising
28. Using a successful brand name to introduce additional items in a given product
category under the same brand name (such as new Flavors, forms, colours, added
ingredients, or package sizes) is called a(n): ANS >> line extension
