BUS 360 QUIZZES (14-19) QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026
When developing strategies for working with retailers, manufacturers must consider whether they
should sell in more than one outlet (e.g., store, catalog, and Internet). Which of the following factors
for establishing a relationship with retailers deals with this? - Answers determining whether or not to
use an omnichannel strategy
In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting
retailers to purchase its products is determined by all of the following - Answers - the degree to
which the channel is vertically integrated
- the degree to which the manufacturer has a strong brand
- the degree to which the manufacturer is desirable in the market
- the relative power of the manufacturer and retailer
When choosing retail partners, a high-end cosmetics manufacturer like Estée Lauder would most
likely not choose to sell to CVS or Dollar General due to - Answers customer expectations
Generally, the ________ and ________ sophisticated the channel member, the less likely that it will
use supply chain intermediaries. - Answers larger; more
Distribution intensity is commonly divided into three levels. What are they? - Answers intensive,
exclusive, and selective
If Kleenex produced a new, eco-friendly personal-sized package of tissues, which it intended to get
into as many retail outlets as possible, it should choose a(n) ________ distribution strategy. -
Answers intensive
Luxury goods firms such as Coach use a(n) ________ distribution strategy to limit sales to one or only
a few select, higher-end retailers in each region, because selling its product in full-line discount stores
or off-price retailers would weaken its image. - Answers exclusive
________ distribution helps a seller maintain a particular image and control the flow of merchandise
into an area, which makes this approach attractive to many shopping goods manufacturers, such as
most apparel items, home items like branded pots and pans or sheets and towels, branded hardware
and tools, and consumer electronics. - Answers selective
Which of the following food retailers is a self-service retail food store offering groceries, meat, and
produce with limited sales of nonfood items? - Answers conventional supermarket
Offering a one-stop shopping convenience to customers, ________ combine a supermarket with a
full-line discount store. - Answers supercenters
Which of the following firms accounts for approximately two-thirds of full-line discount store retail
sales in the United States? - Answers Walmart
________ are large retailers (100,000 to 150,000 square feet) that offer a limited and irregular
assortment of food and general merchandise, little service, and low prices to the general public and
small businesses. - Answers Warehouse clubs
Walmart, Target, and Kmart offer a broad variety of merchandise, limited service, and low prices,
which would classify them as - Answers full-line discount stores
________ tailor their retail strategy toward very specific market segments by offering deep but
narrow assortments and sales associate expertise. - Answers specialty stores
Which of the following falls into the category of being a general merchandise retailer? - Answers
category specialist
Whereas ________ carry about 30,000 SKUs, ________ stock only about 1,500 SKUs. - Answers
conventional supermarkets; extreme-value retailers
Rather than carrying 20 brands of laundry detergent, ________ offer one or two brands and sizes, one
of which is a store brand. - Answers limited-assortment supermarkets
Which of the following would be considered a service retailer? - Answers health spa
Retailers may modify product, price, and/or promotion to attempt to increase their ________, which
is the percentage of the customer's purchases made from that particular retailer. - Answers share of
wallet
Although both Saks Fifth Avenue and JCPenney are department stores, their images could not be
more different. Thus, when Coach considers which of these firms is most appropriate for its new line
for men, it must keep in mind customers' perceived images of these retailers'________ relationship. -
Answers price-quality
A full-line discount store is a type of ________ retailer. - Answers general merchandise
When developing strategies for working with retailers, manufacturers must consider whether they
should sell in more than one outlet (e.g., store, catalog, and Internet). Which of the following factors
for establishing a relationship with retailers deals with this? - Answers determining whether or not to
use an omnichannel strategy
In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting
retailers to purchase its products is determined by all of the following - Answers - the degree to
which the channel is vertically integrated
- the degree to which the manufacturer has a strong brand
- the degree to which the manufacturer is desirable in the market
- the relative power of the manufacturer and retailer
When choosing retail partners, a high-end cosmetics manufacturer like Estée Lauder would most
likely not choose to sell to CVS or Dollar General due to - Answers customer expectations
Generally, the ________ and ________ sophisticated the channel member, the less likely that it will
use supply chain intermediaries. - Answers larger; more
Distribution intensity is commonly divided into three levels. What are they? - Answers intensive,
exclusive, and selective
If Kleenex produced a new, eco-friendly personal-sized package of tissues, which it intended to get
into as many retail outlets as possible, it should choose a(n) ________ distribution strategy. -
Answers intensive
Luxury goods firms such as Coach use a(n) ________ distribution strategy to limit sales to one or only
a few select, higher-end retailers in each region, because selling its product in full-line discount stores
or off-price retailers would weaken its image. - Answers exclusive
________ distribution helps a seller maintain a particular image and control the flow of merchandise
into an area, which makes this approach attractive to many shopping goods manufacturers, such as
most apparel items, home items like branded pots and pans or sheets and towels, branded hardware
and tools, and consumer electronics. - Answers selective
Which of the following food retailers is a self-service retail food store offering groceries, meat, and
produce with limited sales of nonfood items? - Answers conventional supermarket
Offering a one-stop shopping convenience to customers, ________ combine a supermarket with a
full-line discount store. - Answers supercenters
Which of the following firms accounts for approximately two-thirds of full-line discount store retail
sales in the United States? - Answers Walmart
________ are large retailers (100,000 to 150,000 square feet) that offer a limited and irregular
assortment of food and general merchandise, little service, and low prices to the general public and
small businesses. - Answers Warehouse clubs
Walmart, Target, and Kmart offer a broad variety of merchandise, limited service, and low prices,
which would classify them as - Answers full-line discount stores
________ tailor their retail strategy toward very specific market segments by offering deep but
narrow assortments and sales associate expertise. - Answers specialty stores
Which of the following falls into the category of being a general merchandise retailer? - Answers
category specialist
Whereas ________ carry about 30,000 SKUs, ________ stock only about 1,500 SKUs. - Answers
conventional supermarkets; extreme-value retailers
Rather than carrying 20 brands of laundry detergent, ________ offer one or two brands and sizes, one
of which is a store brand. - Answers limited-assortment supermarkets
Which of the following would be considered a service retailer? - Answers health spa
Retailers may modify product, price, and/or promotion to attempt to increase their ________, which
is the percentage of the customer's purchases made from that particular retailer. - Answers share of
wallet
Although both Saks Fifth Avenue and JCPenney are department stores, their images could not be
more different. Thus, when Coach considers which of these firms is most appropriate for its new line
for men, it must keep in mind customers' perceived images of these retailers'________ relationship. -
Answers price-quality
A full-line discount store is a type of ________ retailer. - Answers general merchandise
