TEST BANK
Business Communication: Polishing Your Professional Presence, 4th
edition
by Barbara Shwom, Lisa Snyder
ST
U
D
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AB
, Table of content
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1.Developing Your Professional Presence
2.Working with Others: Interpersonal, Intercultural, and Team Communication
3.Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2: DELIVERING EFFECTIVE MESSAGES
4.Communicating Routine Messages and Building Goodwill
5.Communicating Persuasive Messages
6.Communicating Bad News
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7.Using Social Media in Business
PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
8.Finding and Evaluating Business Information
9.Preparing Persuasive Business Proposals
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10.Preparing Business Reports
11.Preparing and Delivering Business Presentations
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PART 4: PERSUADING AN EMPLOYER TO HIRE YOU
12.Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and
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Interviews
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Business Communication: Polishing Your Professional Presence, 4e (Shwom/Snyder)
Chapter 1 Developing Your Professional Presence
1) Which of the following is a complex process of encoding and decoding information, ideas,
and feelings?
A) Confidence
B) Communication
C) Professional presence
D) Transmission model
E) Feedback
Answer: B
Explanation: In its most basic form, communication is a complex process of encoding and
decoding messages (information, ideas, and feelings).
ST
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
2) Which communication model focuses on a single communication exchange in a linear path
U
from a sender to a receiver?
A) Transmission
B) Physiological
C) Language
D
D) Transaction
E) Relational
Answer: A
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Explanation: The transmission model focuses on a single communication exchange and portrays
communication as the linear transmission of a message from a sender to a receiver.
Diff: 2
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
AB
3) Putting ideas into words, images, or actions takes place during which step in the
communication process?
A) Medium determination
B) Transmission
C) Encoding
D) Decoding
E) Interaction
Answer: C
Explanation: A sender has an intention, selects a medium of communication, encodes that
intention into words, images, or actions; and sends the message through that medium.
Diff: 2
Question Category: Synthesis
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
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4) What are the external circumstances that influence communication referred to?
A) Interaction model
B) Feedback
C) Semantic barriers
D) Context
E) Language barriers
Answer: D
Explanation: The concept of context is the external circumstances and forces that influence
communication.
Diff: 2
Question Category: Concept
AACSB: Reflective thinking
Study Question: 1 Why is it challenging to communicate well?
ST
5) Issues such as the distance between communicators and the noise in a room are aspects of
what type of context?
A) Language
B) Semantic
C) Physiological
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D) Psychological
E) Physical
Answer: E
D
Explanation: Physical context is the context in which the communication takes place, including
the physical distance between communicators as well as what's going on around you, such as a
noisy room or someone whispering.
Diff: 1
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Question Category: Application of knowledge
AACSB: Application of knowledge
Study Question: 1 Why is it challenging to communicate well?
6) Language that is difficult to understand or is ambiguous is indicative of what type of barrier?
A) Semantic
AB
B) Feedback
C) Physical
D) Psychological
E) Physiological
Answer: A
Explanation: Semantic barriers arise from language that is ambiguous or difficult to understand.
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
lkjhgfdsa
Business Communication: Polishing Your Professional Presence, 4th
edition
by Barbara Shwom, Lisa Snyder
ST
U
D
YL
AB
, Table of content
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1.Developing Your Professional Presence
2.Working with Others: Interpersonal, Intercultural, and Team Communication
3.Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2: DELIVERING EFFECTIVE MESSAGES
4.Communicating Routine Messages and Building Goodwill
5.Communicating Persuasive Messages
6.Communicating Bad News
ST
7.Using Social Media in Business
PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
8.Finding and Evaluating Business Information
9.Preparing Persuasive Business Proposals
U
10.Preparing Business Reports
11.Preparing and Delivering Business Presentations
D
PART 4: PERSUADING AN EMPLOYER TO HIRE YOU
12.Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and
YL
Interviews
AB
, kjhgfdsa
Business Communication: Polishing Your Professional Presence, 4e (Shwom/Snyder)
Chapter 1 Developing Your Professional Presence
1) Which of the following is a complex process of encoding and decoding information, ideas,
and feelings?
A) Confidence
B) Communication
C) Professional presence
D) Transmission model
E) Feedback
Answer: B
Explanation: In its most basic form, communication is a complex process of encoding and
decoding messages (information, ideas, and feelings).
ST
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
2) Which communication model focuses on a single communication exchange in a linear path
U
from a sender to a receiver?
A) Transmission
B) Physiological
C) Language
D
D) Transaction
E) Relational
Answer: A
YL
Explanation: The transmission model focuses on a single communication exchange and portrays
communication as the linear transmission of a message from a sender to a receiver.
Diff: 2
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
AB
3) Putting ideas into words, images, or actions takes place during which step in the
communication process?
A) Medium determination
B) Transmission
C) Encoding
D) Decoding
E) Interaction
Answer: C
Explanation: A sender has an intention, selects a medium of communication, encodes that
intention into words, images, or actions; and sends the message through that medium.
Diff: 2
Question Category: Synthesis
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
lkjhgfdsa
, kjhgfdsa
4) What are the external circumstances that influence communication referred to?
A) Interaction model
B) Feedback
C) Semantic barriers
D) Context
E) Language barriers
Answer: D
Explanation: The concept of context is the external circumstances and forces that influence
communication.
Diff: 2
Question Category: Concept
AACSB: Reflective thinking
Study Question: 1 Why is it challenging to communicate well?
ST
5) Issues such as the distance between communicators and the noise in a room are aspects of
what type of context?
A) Language
B) Semantic
C) Physiological
U
D) Psychological
E) Physical
Answer: E
D
Explanation: Physical context is the context in which the communication takes place, including
the physical distance between communicators as well as what's going on around you, such as a
noisy room or someone whispering.
Diff: 1
YL
Question Category: Application of knowledge
AACSB: Application of knowledge
Study Question: 1 Why is it challenging to communicate well?
6) Language that is difficult to understand or is ambiguous is indicative of what type of barrier?
A) Semantic
AB
B) Feedback
C) Physical
D) Psychological
E) Physiological
Answer: A
Explanation: Semantic barriers arise from language that is ambiguous or difficult to understand.
Diff: 1
Question Category: Concept
AACSB: Written and oral communication
Study Question: 1 Why is it challenging to communicate well?
lkjhgfdsa
