WGU D099 |OA| OBJECTIVE ASSESSMENT| SALES
MANAGEMENT | EXAM QUESTIONS AND ANSWERS
Correct
Incorrect
1 of 60
Term
Maya is an employee of a company that sells nails and bolts to
machine manufacturers. Her performance is being assessed on a
variety of metrics, including total number of calls to prospects, sales
revenue, and number of emails. Her boss also wants to understand
what customers think of Maya's performance, so he sets up a friendly
face-to-face meeting with one of them. Later, he asks a half dozen
customers to sit down and discuss together how well Maya is serving
their needs. Finally, he asks five of Maya's colleagues—people
working below and beside her—to provide feedback. After
gathering the information, Maya's boss evaluates her on a variety of
dimensions by assigning a number from 1 to 10 for each of them.
,Which type of objective measure is Maya's boss using when he
assesses her sales revenue?
Ratios
Outputs
Inputs
Qualitative
Give this one a try later!
Market potential Outputs
Interest Outsourcing
Don't know?
2 of 60
Term
Which type of data from the 360-degree view of the customer did
Synesthor capture by recording the number of website visits?
Behavioral data
Internal data
Fit data
Firmographic data
Give this one a try later!
Behavioral data Adaptive selling
, New task purchase Structured interview
Don't know?
3 of 60
Term
Synesthor, a tech company specializing in cybersecurity, has
launched a multichannel campaign to sell version 3.0 of its software
called Wistopro. One of its sales methods includes emailing
business-to-consumer (B2C) customers who purchased version 2.0 a
year ago, but not all of them. The customers who do receive an
email had visited the Synesthor website at least six times within the
past year. Frequent customers received a different version of the
email, offering additional products. The email campaign is very
successful, convincing 5 out of 100 email recipients to make a
purchase; and the number of sales of version 3.0 is outnumbering
the sales of version 2.0.
Which level of data analytics did Synesthor use to determine which
customers to email?
Predictive analytics
Diagnostic analytics
Prescriptive analytics
Descriptive analytics
Give this one a try later!
Market potential Product training
, Predictive analytics Graphic rating scale
Don't know?
4 of 60
Term
Which opportunity is presented when Synesthor analyzes the data
from frequent customers?
Upselling
Planning
Forecasting
Budgeting
Give this one a try later!
Approaching Upselling
User buyer Outsourcing
Don't know?
5 of 60
Term
Which stage of the organizational buying process is occurring when
Li and Jack offer their input?
Reviewing performance
MANAGEMENT | EXAM QUESTIONS AND ANSWERS
Correct
Incorrect
1 of 60
Term
Maya is an employee of a company that sells nails and bolts to
machine manufacturers. Her performance is being assessed on a
variety of metrics, including total number of calls to prospects, sales
revenue, and number of emails. Her boss also wants to understand
what customers think of Maya's performance, so he sets up a friendly
face-to-face meeting with one of them. Later, he asks a half dozen
customers to sit down and discuss together how well Maya is serving
their needs. Finally, he asks five of Maya's colleagues—people
working below and beside her—to provide feedback. After
gathering the information, Maya's boss evaluates her on a variety of
dimensions by assigning a number from 1 to 10 for each of them.
,Which type of objective measure is Maya's boss using when he
assesses her sales revenue?
Ratios
Outputs
Inputs
Qualitative
Give this one a try later!
Market potential Outputs
Interest Outsourcing
Don't know?
2 of 60
Term
Which type of data from the 360-degree view of the customer did
Synesthor capture by recording the number of website visits?
Behavioral data
Internal data
Fit data
Firmographic data
Give this one a try later!
Behavioral data Adaptive selling
, New task purchase Structured interview
Don't know?
3 of 60
Term
Synesthor, a tech company specializing in cybersecurity, has
launched a multichannel campaign to sell version 3.0 of its software
called Wistopro. One of its sales methods includes emailing
business-to-consumer (B2C) customers who purchased version 2.0 a
year ago, but not all of them. The customers who do receive an
email had visited the Synesthor website at least six times within the
past year. Frequent customers received a different version of the
email, offering additional products. The email campaign is very
successful, convincing 5 out of 100 email recipients to make a
purchase; and the number of sales of version 3.0 is outnumbering
the sales of version 2.0.
Which level of data analytics did Synesthor use to determine which
customers to email?
Predictive analytics
Diagnostic analytics
Prescriptive analytics
Descriptive analytics
Give this one a try later!
Market potential Product training
, Predictive analytics Graphic rating scale
Don't know?
4 of 60
Term
Which opportunity is presented when Synesthor analyzes the data
from frequent customers?
Upselling
Planning
Forecasting
Budgeting
Give this one a try later!
Approaching Upselling
User buyer Outsourcing
Don't know?
5 of 60
Term
Which stage of the organizational buying process is occurring when
Li and Jack offer their input?
Reviewing performance
