Test Bank for: Management Information Systems: Managing the Digital Firm, 16th Edition By Kenneth C. Laudon, Jane P. Laudon.

Test Bank for: Management Information Systems: Managing the
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hp Digital Firm, 16th Edition By Kenneth C. Laudon, Jane P. Laudon.
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Management Information Systems: Managing the Digital Firm, 15e (Laudon)
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hp Chapter 1 hp h p Information Systems in Global Business Today hp hp hp hp hp




1) Which of the following is not one of the six strategic business objectives of
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hp information systems? hp




A) New products and services
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B) Improved decision making hp hp




C) Competitive advantage hp




D) Improved employee morale hp hp




E) Survival
hp Answer:
hp D
Difficulty: h p Challenging
AACSB: h p Information technology hp




LO: 1-1: How are information systems transforming business, and why are they so
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hp essential for running and managing a business today?
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2) Verizon's use of a web-based digital dashboard to provide managers with precise
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hp real-time information enabled it to improve which of the following?
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A) Compliance with regulations hp hp




B) Managerial decision making hp hp




C) Efficiency in creation of new productshp hp hp hp hp




D) Employee morale hp




E) Intimacy with its hp hp




suppliers Answer: B
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Difficulty: h p Challenging
Test Page 1
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,AACSB: h p Information technology hp




LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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3) Which of the following may lead to competitive advantage?
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1. New products, services, and business models;
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Test Page 2
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,2. Charging less for superior products;
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3. Responding to customers in real time hp hp hp hp hp




A) 1 only hp




B) 1 and 2 hp hp




C) 2 and 3 hp hp




D) 1 and 3 hp hp




E) 1, 2, and hp hp




3 Answer:
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h p E
Difficulty: Challenging h p




hp AACSB: Analytical thinking
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LO: 1-1: How are information systems transforming business, and why are they so
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hp essential for running and managing a business today?
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4) A firm that invests in an information system because it is a necessity of doing
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hp business does so because it is seeking to achieve which of the following business
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hp objectives?
A) Operational excellence hp




B) Improved decision making hp hp




C) Competitive advantage hp




D) Customer intimacy hp




E) Survival
hp Answer:
h p E
Difficulty: h p Moderate
AACSB: h p Information technology hp




LO: 1-1: How are information systems transforming business, and why are they so
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hp essential for running and managing a business today?
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5) The Mandarin Oriental's use of computer systems to keep track of guests'
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Test Page 3
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, preferences is an example of which of the following?
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A) Improved flexibility
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B) Improved decision making
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C) Improved efficiency
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D) Customer intimacy
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Test Page 4
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