Geodemography
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a segmentation technique that combines geography with demographics
Psychographic segmentation
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dividing a market into different segments based on social class, lifestyle, or
personality characteristics
Steps in the business buying decision
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1. Recognize the problem
2. Search for information
3. Evaluate alternatives
4. Select product and supplier
5. Evaluate post-purchase
Consumer Behavior
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The process involved when individuals or groups select, purchase, use, and
dispose of goods, services, ideas, or experiences to satisfy their needs and
desires.
Attitude
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A lasting evaluation of a person, object, or issue (Affect, behavior,
cognition)
Differentiated (segmented) market strategy
Give this one a try later!
Give this one a try later!
a segmentation technique that combines geography with demographics
Psychographic segmentation
Give this one a try later!
dividing a market into different segments based on social class, lifestyle, or
personality characteristics
Steps in the business buying decision
, Give this one a try later!
1. Recognize the problem
2. Search for information
3. Evaluate alternatives
4. Select product and supplier
5. Evaluate post-purchase
Consumer Behavior
Give this one a try later!
The process involved when individuals or groups select, purchase, use, and
dispose of goods, services, ideas, or experiences to satisfy their needs and
desires.
Attitude
Give this one a try later!
A lasting evaluation of a person, object, or issue (Affect, behavior,
cognition)
Differentiated (segmented) market strategy
Give this one a try later!
