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Commerce 1MA3 - Chapter 15 Exam Questions and Answers | 2026 Update | 100% Correct.
Preview 2 out of 6 pages
Commerce 1MA3 - Chapter 15 Exam Questions and Answers | 2026 Update | 100% Correct. What are the 4 steps of the AIDA model? -Attention Interest Desire Action What is Attention -(Think) • Senders first must gain the attention of the consumers • A multi channel approach increases the likelihood the message will be received What is Interest? -(Feel) After the customer is aware, they must be persuaded
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