MKT100 FINAL EXAM PRACTICE QUESTIONS
AND VERIFIED ANSWERS
Fewer Canadians are booking winter vacations to Cuba, despite a long cold winter in Canada.
This is because of which macroenvironmental factor?
A. Political-legal. Canadians are worried about going to Cuba because it is a communist country.
B. Economic. The Canadian dollar is under 90 cents for the first time in years and the price for
vacation packages is calculated in US dollars.
C. Socio-cultural. Canadians are enjoying the first real winter in decades and staying home and
skiing.
D. Technological. The de-icing equipment at airports cannot handle the sustained low
temperatures, so a lot of flights are cancelled or delayed. - CORRECT ANSWER CORRECT
ANSWER ER: B
Wine merchants in Manitoba have difficulty getting access to British Columbian wines for their
customers because of trade barriers between provinces. This is an example of which
macroenvironmental factor?
A. Political-legal
,B. Economic
C. Socio-cultural
D. Technological - CORRECT ANSWER A
Grocery Gateway, an online grocery ordering service that includes free delivery, has been
increasing its client base by at least 10% a year. This increase is a reflection of what
macroeconomic factor?
A. political-legal
B. economic
C. technological
D. socio-cultural - CORRECT ANSWER D
Nathan has developed a universal lightweight battery pack to recharge home tools, such as drills,
and nail guns. His goal is to get retailers, such as Canadian Tire and Home Hardware to stock his
product. In order to motivate them to stock the product, he is offering a discount on the first
orders and also a generous return policy. This strategy is part of:
A. Product
B. Promotion
,C. Price
D. Place - CORRECT ANSWER B
One-a-day Vitamins offers versions for women, men, children, athletes, and seniors, which it
sells at pharmacies, discount retailers, such as Walmart, and grocery stores. This strategy is
mostly about...
A. Product
B. Promotion
C. Price
D. Place - CORRECT ANSWER A
Nadir Mohamed, the current CEO of Rogers, is not as well-known as Ted Rogers and thus does
not get the same level of media coverage. In analysing its microenvironment, Rogers would
classify this situation as related to...
A. collaborator
B. company
C. customer
D. competition - CORRECT ANSWER B
, Well.ca is an online store that carries most products one would find in a drug store. It offers free
home delivery and is used most often by families with young children. This company is shaping
its services as a reflection of which microenvironmental factor?
A. company
B. competition
C. collaborator
D. customer - CORRECT ANSWER D
McDonald's recently announced that it was no longer going to use Heinz ketchup in its
restaurants in Canada. In terms of assessing the microenvironment for McDonald's, a marketer
would classify this decision as reflecting:
A. McDonald's core competencies
B. The result of extensive competitive intelligence
C. A desire to change current collaborators
D. A shift in consumer tastes - CORRECT ANSWER C
Walmart, an international mass retailer, offers over 100,000 products sourced only from
manufacturers who can meet its exacting standards for price, quality and availability. This is an
example of providing customer value based on _____________________.
A. operational excellence
B. locational excellence
C. customer excellence
AND VERIFIED ANSWERS
Fewer Canadians are booking winter vacations to Cuba, despite a long cold winter in Canada.
This is because of which macroenvironmental factor?
A. Political-legal. Canadians are worried about going to Cuba because it is a communist country.
B. Economic. The Canadian dollar is under 90 cents for the first time in years and the price for
vacation packages is calculated in US dollars.
C. Socio-cultural. Canadians are enjoying the first real winter in decades and staying home and
skiing.
D. Technological. The de-icing equipment at airports cannot handle the sustained low
temperatures, so a lot of flights are cancelled or delayed. - CORRECT ANSWER CORRECT
ANSWER ER: B
Wine merchants in Manitoba have difficulty getting access to British Columbian wines for their
customers because of trade barriers between provinces. This is an example of which
macroenvironmental factor?
A. Political-legal
,B. Economic
C. Socio-cultural
D. Technological - CORRECT ANSWER A
Grocery Gateway, an online grocery ordering service that includes free delivery, has been
increasing its client base by at least 10% a year. This increase is a reflection of what
macroeconomic factor?
A. political-legal
B. economic
C. technological
D. socio-cultural - CORRECT ANSWER D
Nathan has developed a universal lightweight battery pack to recharge home tools, such as drills,
and nail guns. His goal is to get retailers, such as Canadian Tire and Home Hardware to stock his
product. In order to motivate them to stock the product, he is offering a discount on the first
orders and also a generous return policy. This strategy is part of:
A. Product
B. Promotion
,C. Price
D. Place - CORRECT ANSWER B
One-a-day Vitamins offers versions for women, men, children, athletes, and seniors, which it
sells at pharmacies, discount retailers, such as Walmart, and grocery stores. This strategy is
mostly about...
A. Product
B. Promotion
C. Price
D. Place - CORRECT ANSWER A
Nadir Mohamed, the current CEO of Rogers, is not as well-known as Ted Rogers and thus does
not get the same level of media coverage. In analysing its microenvironment, Rogers would
classify this situation as related to...
A. collaborator
B. company
C. customer
D. competition - CORRECT ANSWER B
, Well.ca is an online store that carries most products one would find in a drug store. It offers free
home delivery and is used most often by families with young children. This company is shaping
its services as a reflection of which microenvironmental factor?
A. company
B. competition
C. collaborator
D. customer - CORRECT ANSWER D
McDonald's recently announced that it was no longer going to use Heinz ketchup in its
restaurants in Canada. In terms of assessing the microenvironment for McDonald's, a marketer
would classify this decision as reflecting:
A. McDonald's core competencies
B. The result of extensive competitive intelligence
C. A desire to change current collaborators
D. A shift in consumer tastes - CORRECT ANSWER C
Walmart, an international mass retailer, offers over 100,000 products sourced only from
manufacturers who can meet its exacting standards for price, quality and availability. This is an
example of providing customer value based on _____________________.
A. operational excellence
B. locational excellence
C. customer excellence
