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Barney

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Barney’s target demographic comprises mainly the wealthy middle class who are known to notoriously spend huge amounts of money on luxurious commodities such as designer dresses, suits, handbags, shoes, home décor, and designer furniture among other supplementary in high fashion. For the male targets estimated at 49.7% of the total customer base, Barney’s targets are predominantly Caucasians and Asians accounting for 63.1% and 28.2% respectively.

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Institution
Lakeland College ( )
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BUSINESS
Course
BUS463
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Uploaded on
May 7, 2021
Number of pages
6
Written in
2020/2021
Type
Presentation
Person
Unknown

Subjects

  • price and promotion
  • barneys demographics
  • barneys products
  • barneys place

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Name
Course
Instructor
Date

, Demographics
• Barney’s target demographic comprises mainly the wealthy middle class
who are known to notoriously spend huge amounts of money on
luxurious commodities such as designer dresses, suits, handbags, shoes,
home décor, and designer furniture among other supplementary in high
fashion
• Male targets: 49.7%
• Female Targets: 50%
• Caucasian clientele: 63.1%
• Asian: 28.2%
• Median Age: 37 Years
• Average Income:
$7.69
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