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gb 370 comprehensive lecture notes on management principles and practices.

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gb 370 comprehensive lecture notes on management principles and practices.

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lOMoAR cPSD| 63316909




GB 370: Intro 5/24/:42 AM

Can’t talk about disability during interview- will lead to a lawsuit Unless
it impacts something for the physical job—if they aren’t able to
perform job Weird Stuff Going On:
#C@D-→ crying @ desk(amazon)
• amazon-46% all online commerce
• most customer centric company today—for the people/customers
• employee—not having a good day; amazon—not like meetings -
amazon very hard for employees to work: increasingly how
corporations work now
ex: Bridgewater- financial company; credibility index(rating system)—can
get it lowered
ex: Apple- strategy meeting Monday
ex: google- 20% time; Friday—free time to do research and development
free time; otherwise get projects A,B,C,D
• people expected/ were demotivated on Fridays
• people came up with great ideas—left company to start new project
• google- sue own employees- intellectual property suit


Productivity:
USA: 55% higher working
• GDP per person 57,466 working/ 1783 hours per year o US: 32.23
GDP/ hour
o US vacation: 16 vacation days a year o Only
25% use time off; 15% took no vacation
France: 36,855 working/ 1,472 hours per year
• 25.03 GDP/hr


Why is MGMT a problem?
• One of these people: 8-5 work day; get tired
• Working w/people- 15% who don’t take vacation; narrow minded
about work o Leads to strong/clash of opinions o Assumption you
never leave work


-corporations lasted for a long time

, lOMoAR cPSD| 63316909




• 1980s- corporations bought each other out, went bankrupt, etc.—
lifespan of a corporation declined
• vast majority of Americans-work for big companies—since
corporation lifespan is shorter—move to different corporations o
systems under management change o skills employers want are
changing
▪ Federal Reserve – sets interest rates for banks; inflation
rate etc.
▪ Employ tons of economists at Federal Reserve
▪ 2016- Federal job and types of work  routine jobs-
manufacturing  cognitively routine- paper processing 
non routine cognitive—creative gigs; office has different
responsibilities at different times— comfortable/ flexible
 manual routine-
not routine jobs growing—hard to set management objectives
• growth, employee responsibilities, balance


Industries are blowing up:
• Amazon- enables industries to blow up; common goal; flatten
everyone
• Amazon- coming into commercial banking industry
• Enable other businesses to prop up—
• Amazon Web Services—can build an app through web services o Pay
per user basis- don’t invest in server money o Pay by # of users
that go on website- don’t convince anyone idea is good- just do it
- market shows for you; amazon has leveled that playing field
- Amazon: doing delivery
• pick up food- Grubhub, Uber eats
• Amazon- allows food delivery from “mom and pop shops”- just need
a food certificate


Amazon: provides marketplace, delivery, platform to make widgets—make it
from China- ship it to Amazon- Amazon will ship to customers
• Launch business from your house—opens a lot of doors


- led to displacement: emphasis on competition/ opportunities for start ups

, lOMoAR cPSD| 63316909




Controversy w/ Facebook:
• stop playing fake news- credibility score on all new stuff they push
out o resulting from every election( US- Donald trump, Ukranian,
Polish, Hungarian, etc.-global elections) o
Facebook share price—declined
▪ People dig fake news; offer news that’s more voted up as
credible—reduce people’s engagement


High math, high social skills—doing really well; great job opportunities
• Social skills- employers value o Service industries- huge part of
economy
o Industries being combined- most communicate w/ engineer
design team as well as incorporate sales
▪ Work in teams
Great recession- killed middle management
• Job floating as increased


Course Goals:
1. Management and principles of individual behavior
2. starting a business- shape ideas to start a business
3. execute management and entrepreneurship by focusing on business
fundamentals



Unit 1: What is management 5/24/18 8:42 AM

Netflix: delivery system of movies by mail
• Trying to get videos onto the internet- trying to get rid of all
delivery people but make them happy at same time
• Delivery by mail system was running+ at same time trying to figure
how to stream internet movies o Split company into two- Quickster
(mail video) + Netflix
▪ Led to various confusion- they squished the
warehouses/infrastructure
▪ Value got destroyed- transition was messed up

, lOMoAR cPSD| 63316909




Kodak- invents digital camera that kills their company
• License computer printers/ magazine catalogue printing machines


Organization: group of people working together in a structured and
coordinated fashion to achieve a set of goals
• There to have achieve objectives- make profit/revenue
• Goal: exclusivity (fraternities- social value)


Organizational Resources:
1. Physical resources- raw materials, office/production facilities
a. Ex: fraternity- the house
2. human resource- managerial labor/talent
3. information resource- what the organization controls/repurposes; usable
data
• Netflix- can learn about what customers are interested in/buying 4.
financial resource- large organizations have a lot of money they can
spend on things
• apple-250 bil cash


How to get Donors:
• Donors- contribute financial resources to the university
• Athletic programs- creates revenue; off book-don’t get any money
from them o Entertainment, marketing- virtue of football program
you can show ads, people talk, infrastructure that ties people
together
o Athletics- “front door to university”- donors come back for
football
-tension between athletics and academics—resource: donor base comes to
university for sport programs but don’t tie in directly to athletics
• most organizations don’t have consistent goas
• exchange of value


Goal:
• Education/academics
• Research – marijuana

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