CHIA CERTIFICATION EXAM
QUESTIONS AND ANSWERS 100% PASS.
Most of the entities below are classified as "Parent Companies". Which one is a "Chain" that is
part of a larger Parent Company?
A)InterContinental Hotel Group
B) Accor
C) Sheraton
D) Hilton International - ANS C) Sheraton
Which one of the following is an accurate statement about chains?
A) When you drive up to a hotel, it is usually difficult to know the chain name
.B) The chain affiliation of a hotel never changes.
C) While the U.S. has more chain that independent hotels, in other countries we oftenfind that
there are more independent than chain hotels.
D) New chains are rarely created in the hotel industry. - ANS C) While the U.S. has more chain
that independent hotels, in other countries we oftenfind that there are more independent than
chain hotels.
Which one of the following is an accurate statement about management companies?
2026 STUDY MATERIAL @COPYRIGHT RESERVED 1
,A) Management companies only manage hotels in a single chain.
B) Chains or parent companies never manage their own hotels.
C) Management companies have contracts where they receive payment and/or someportion of
profits.
D) A management company and an asset management company serve the samepurpose -
ANS C) Management companies have contracts where they receive payment and/or
someportion of profits.
What is an accurate statement regarding "Soft Brand" compared to traditional brands?
A) Hotels that are part of a Soft Brand never benefit from reservation systems andloyalty
programs.
B) Very few of the large parent companies have "Soft Brands".
C) Hotels that are part of a "Soft Brand" are usually unique compared to traditionalbrands
where every hotel in the chain is similar.
D) Soft Brands have decreased in popularity in recent years. - ANS C) Hotels that are part of a
"Soft Brand" are usually unique compared to traditionalbrands where every hotel in the chain is
similar
Which one of the following is an accurate statement about the geographic category known as
market?
A) A country would always have two or more markets.
B) A country would never have more than 10 markets.
C) Markets only include hotels that are in the big cities.
D) A market could include hotels that are in rural areas outside of the big cities. - ANS D) A
market could include hotels that are in rural areas outside of the big cities
Which one of the following is NOT an accurate statement about the geographic category known
as submarket?
A) There will always be four or more submarkets in a market.
2026 STUDY MATERIAL @COPYRIGHT RESERVED 2
,B) A city or metro market will frequently have a Downtown or Central Business District(CBD)
submarket.
C) In a rural market, a small city could be a submarket.
D) Submarkets in a city or metro market could be identified by North, South, East, Westor by
neighborhood names. - ANS A) There will always be four or more submarkets in a market
Which one of the following is NOT an accurate statement about the non-geographic category
known as scale?
A) There is one group for all independents hotels.
B) Scale groups are reevaluated every year, so a chain could move from one scalegroup this year
to a different scale group next year.
C) There are six scale groups
D) Scale groups are based upon ADR to be as consistent as possible - ANS C) There are six
scale groups.
Which one of the following is an accurate statement regarding scale and class groups?
A) A Sheraton hotel in a big city can be in one Scale group and a Sheraton hotel in asmall city
can be in a different scale group.
B) A Sheraton hotel in an emerging nation can be in one class group and a Sheratonhotel in a
developed nation can be in a different class group.
C) A chain can specify which scale category they want to be in.
D) Every hotel in a single chain will be in the same scale and class group everywhere inthe world
- ANS D) Every hotel in a single chain will be in the same scale and class group everywhere
inthe world
Which one of the following is an accurate statement about benchmarking?
A) Benchmarking only takes place in the hotel industry.
B) Benchmarking is never related to a General Manager's compensation or bonus.
2026 STUDY MATERIAL @COPYRIGHT RESERVED 3
, C) A hotel will compare their performance to a comp set, but not to industry segments.
D) Benchmarking takes place at the property level for a hotel, at the corporate level fora chain,
and for a tourism organization relative to comparable markets. - ANS D) Benchmarking takes
place at the property level for a hotel, at the corporate level fora chain, and for a tourism
organization relative to comparable markets.
Which one of the following is an accurate statement regarding the rules related to competitive
sets?
A) There is not a minimum number of hotels that can be in a comp set.
B) There is a maximum number of 25 hotels that can be in a comp set.
C) There are percent check rules to protect the confidentiality of a single hotel, chain or parent
company.
D) Percent checks are calculated based upon the number of hotels in the comp set, notbased
upon the number of rooms. - ANS C) There are percent check rules to protect the
confidentiality of a single hotel, chain orparent company
Which one of the following is an accurate statement regarding a hotel's ability to change their
comp set?
A) A hotel can only change their comp set at the beginning of the year.
B) A hotel can add a single participating hotel to its competitive set at any time.
C) The requirement that changes include two or more hotels ensures confidentiality bynot
isolating data of a single competitor hotel.
D) A subject hotel can immediately remove a single hotel from its comp set the samemonth that
it closes - ANS C) The requirement that changes include two or more hotels ensures
confidentiality bynot isolating data of a single competitor hotel.
Which one of the following is an accurate statement regarding the raw data fields used by the
hotel industry?
A) Supply is the number of rooms sold by the hotel.
B) Room Revenues include Food and Beverage Revenues.
2026 STUDY MATERIAL @COPYRIGHT RESERVED 4
QUESTIONS AND ANSWERS 100% PASS.
Most of the entities below are classified as "Parent Companies". Which one is a "Chain" that is
part of a larger Parent Company?
A)InterContinental Hotel Group
B) Accor
C) Sheraton
D) Hilton International - ANS C) Sheraton
Which one of the following is an accurate statement about chains?
A) When you drive up to a hotel, it is usually difficult to know the chain name
.B) The chain affiliation of a hotel never changes.
C) While the U.S. has more chain that independent hotels, in other countries we oftenfind that
there are more independent than chain hotels.
D) New chains are rarely created in the hotel industry. - ANS C) While the U.S. has more chain
that independent hotels, in other countries we oftenfind that there are more independent than
chain hotels.
Which one of the following is an accurate statement about management companies?
2026 STUDY MATERIAL @COPYRIGHT RESERVED 1
,A) Management companies only manage hotels in a single chain.
B) Chains or parent companies never manage their own hotels.
C) Management companies have contracts where they receive payment and/or someportion of
profits.
D) A management company and an asset management company serve the samepurpose -
ANS C) Management companies have contracts where they receive payment and/or
someportion of profits.
What is an accurate statement regarding "Soft Brand" compared to traditional brands?
A) Hotels that are part of a Soft Brand never benefit from reservation systems andloyalty
programs.
B) Very few of the large parent companies have "Soft Brands".
C) Hotels that are part of a "Soft Brand" are usually unique compared to traditionalbrands
where every hotel in the chain is similar.
D) Soft Brands have decreased in popularity in recent years. - ANS C) Hotels that are part of a
"Soft Brand" are usually unique compared to traditionalbrands where every hotel in the chain is
similar
Which one of the following is an accurate statement about the geographic category known as
market?
A) A country would always have two or more markets.
B) A country would never have more than 10 markets.
C) Markets only include hotels that are in the big cities.
D) A market could include hotels that are in rural areas outside of the big cities. - ANS D) A
market could include hotels that are in rural areas outside of the big cities
Which one of the following is NOT an accurate statement about the geographic category known
as submarket?
A) There will always be four or more submarkets in a market.
2026 STUDY MATERIAL @COPYRIGHT RESERVED 2
,B) A city or metro market will frequently have a Downtown or Central Business District(CBD)
submarket.
C) In a rural market, a small city could be a submarket.
D) Submarkets in a city or metro market could be identified by North, South, East, Westor by
neighborhood names. - ANS A) There will always be four or more submarkets in a market
Which one of the following is NOT an accurate statement about the non-geographic category
known as scale?
A) There is one group for all independents hotels.
B) Scale groups are reevaluated every year, so a chain could move from one scalegroup this year
to a different scale group next year.
C) There are six scale groups
D) Scale groups are based upon ADR to be as consistent as possible - ANS C) There are six
scale groups.
Which one of the following is an accurate statement regarding scale and class groups?
A) A Sheraton hotel in a big city can be in one Scale group and a Sheraton hotel in asmall city
can be in a different scale group.
B) A Sheraton hotel in an emerging nation can be in one class group and a Sheratonhotel in a
developed nation can be in a different class group.
C) A chain can specify which scale category they want to be in.
D) Every hotel in a single chain will be in the same scale and class group everywhere inthe world
- ANS D) Every hotel in a single chain will be in the same scale and class group everywhere
inthe world
Which one of the following is an accurate statement about benchmarking?
A) Benchmarking only takes place in the hotel industry.
B) Benchmarking is never related to a General Manager's compensation or bonus.
2026 STUDY MATERIAL @COPYRIGHT RESERVED 3
, C) A hotel will compare their performance to a comp set, but not to industry segments.
D) Benchmarking takes place at the property level for a hotel, at the corporate level fora chain,
and for a tourism organization relative to comparable markets. - ANS D) Benchmarking takes
place at the property level for a hotel, at the corporate level fora chain, and for a tourism
organization relative to comparable markets.
Which one of the following is an accurate statement regarding the rules related to competitive
sets?
A) There is not a minimum number of hotels that can be in a comp set.
B) There is a maximum number of 25 hotels that can be in a comp set.
C) There are percent check rules to protect the confidentiality of a single hotel, chain or parent
company.
D) Percent checks are calculated based upon the number of hotels in the comp set, notbased
upon the number of rooms. - ANS C) There are percent check rules to protect the
confidentiality of a single hotel, chain orparent company
Which one of the following is an accurate statement regarding a hotel's ability to change their
comp set?
A) A hotel can only change their comp set at the beginning of the year.
B) A hotel can add a single participating hotel to its competitive set at any time.
C) The requirement that changes include two or more hotels ensures confidentiality bynot
isolating data of a single competitor hotel.
D) A subject hotel can immediately remove a single hotel from its comp set the samemonth that
it closes - ANS C) The requirement that changes include two or more hotels ensures
confidentiality bynot isolating data of a single competitor hotel.
Which one of the following is an accurate statement regarding the raw data fields used by the
hotel industry?
A) Supply is the number of rooms sold by the hotel.
B) Room Revenues include Food and Beverage Revenues.
2026 STUDY MATERIAL @COPYRIGHT RESERVED 4
