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Samenvatting Strategie en Marketing

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2025/2026 Written for academic year
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Strategie En Marketing
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Strategie en Marketing
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Samenvatting Strategie en Marketing Wat is het shareholder value perspectief? ANTWOORD Focus op winstmaximalisatie en aandeelhouderswaarde. Wat is het stakeholder value perspectief? ANTWOORD Gericht op waardecreatie voor álle belanghebbenden. Wat is instrumenteel stakeholdermanagement? ANTWOORD Stakeholders als middel om organisatiedoelen te bereiken. Wat is normatief stakeholdermanagement? ANTWOORD Stakeholders als doel op basis van ethische principes. Wat is shared value? ANTWOORD Strategie die economische en maatschappelijke waarde tegelijk creëert. Wat is de paradox van profitability en responsibility? ANTWOORD Spanning tussen winst maken en maatschappelijk verANTWOORD handelen.

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