COM 113 EXAM 1 PRACTICE PAPER 2026
QUESTIONS WITH SOLUTIONS GRADED A+
●● Ways of organizing research. Answer: 1. Areas of application
(segment, geographic, brand)
2. Marketing function performed (sales, ads, etc.)
3. Research technique
●● Two approaches to marketing research. Answer: projects and
marketing intelligence systems
●● Marketing Research Project. Answer: Snapshot, Mkt. Research,
concerned with 4 Ps and the customers
●● Marketing Research Intelligence System. Answer: Streaming Video,
MIS and DSS, concerned with the environment surrounding marketers
●● Marketing Information System (MIS). Answer: Set of procedures
and methods for the regular, planned collection, analysis, and
presentation of info. for use in making marketing decisions.
CONTINUOUS
●● Components of DSS and MIS. Answer: data, models, interface
, ●● Interface. Answer: allows not computery people to explore a
database
●● Data Mining. Answer: Trying to make sense (fishing expedition) of
huge databases
●● Principle task of marketing intelligence system. Answer: Monitoring
●● Marketing Concept. Answer: Determine and satisfy customer needs
and wants
●● Marketing Research. Answer: Systematic gathering, recording and
analyzing of data about problems relating to the marketing of goods and
services
●● Value of Marketing Research. Answer: 1. Helps reduce uncertainty in
management decision making
2. Implement marketing concept
3. Provides organized data (as opposed to data) about defining the
problem, formulating hypotheses and explaining what went wrong
●● Data. Answer: Processes used to get data and store it
QUESTIONS WITH SOLUTIONS GRADED A+
●● Ways of organizing research. Answer: 1. Areas of application
(segment, geographic, brand)
2. Marketing function performed (sales, ads, etc.)
3. Research technique
●● Two approaches to marketing research. Answer: projects and
marketing intelligence systems
●● Marketing Research Project. Answer: Snapshot, Mkt. Research,
concerned with 4 Ps and the customers
●● Marketing Research Intelligence System. Answer: Streaming Video,
MIS and DSS, concerned with the environment surrounding marketers
●● Marketing Information System (MIS). Answer: Set of procedures
and methods for the regular, planned collection, analysis, and
presentation of info. for use in making marketing decisions.
CONTINUOUS
●● Components of DSS and MIS. Answer: data, models, interface
, ●● Interface. Answer: allows not computery people to explore a
database
●● Data Mining. Answer: Trying to make sense (fishing expedition) of
huge databases
●● Principle task of marketing intelligence system. Answer: Monitoring
●● Marketing Concept. Answer: Determine and satisfy customer needs
and wants
●● Marketing Research. Answer: Systematic gathering, recording and
analyzing of data about problems relating to the marketing of goods and
services
●● Value of Marketing Research. Answer: 1. Helps reduce uncertainty in
management decision making
2. Implement marketing concept
3. Provides organized data (as opposed to data) about defining the
problem, formulating hypotheses and explaining what went wrong
●● Data. Answer: Processes used to get data and store it
