MKT 352 - FINAL EXAM Question and answers verified to
pass 2025/2026
Selection of a
1.Sample subset of elements
from a larger group
objects
2.The goal of a sampling plan
is.. what would
making be true for
projections
the population
about
3. Six-Step Procedure for Drawing a Sample 1. Define the target popu-
lation
2. Identify the
sampling frame
3. Select a
sampling pro-
cedure
4. Determine
the sample size
5. Select the
sample ele- ments
6. Collect the data
from the designated
elements
4. nonprobability sample a sample that relies
on personal judgment
in the element
selection process
5. convenience samples a nonprobabilty
sample in which
population ele- ments
are included in the
sample because they
1/
17
, were available
6. Precesion
2/
17
, MKT 352 - FINAL EXAM
the degree of error in an
estimate of a
population
parameter
7. Confidence the degree to which one
can feel confident that an
estimate approximates
the true value
8. sampling error the ditterence between
the results of random
samples taken at the
same time
9. sampling frame a list of individuals from
whom the sample is drawn
10. probability sample a sample in which
every element in the
population has a known
statistical like- lihood of
being selected
11. Determine sample size desired precision,
confi- dence, and
variation of the
characteristic in the
pop- ulation that drive
sample size, not the
size of popu- lation
12. all population elements have exactly the of the
value characteristic
3/
17
pass 2025/2026
Selection of a
1.Sample subset of elements
from a larger group
objects
2.The goal of a sampling plan
is.. what would
making be true for
projections
the population
about
3. Six-Step Procedure for Drawing a Sample 1. Define the target popu-
lation
2. Identify the
sampling frame
3. Select a
sampling pro-
cedure
4. Determine
the sample size
5. Select the
sample ele- ments
6. Collect the data
from the designated
elements
4. nonprobability sample a sample that relies
on personal judgment
in the element
selection process
5. convenience samples a nonprobabilty
sample in which
population ele- ments
are included in the
sample because they
1/
17
, were available
6. Precesion
2/
17
, MKT 352 - FINAL EXAM
the degree of error in an
estimate of a
population
parameter
7. Confidence the degree to which one
can feel confident that an
estimate approximates
the true value
8. sampling error the ditterence between
the results of random
samples taken at the
same time
9. sampling frame a list of individuals from
whom the sample is drawn
10. probability sample a sample in which
every element in the
population has a known
statistical like- lihood of
being selected
11. Determine sample size desired precision,
confi- dence, and
variation of the
characteristic in the
pop- ulation that drive
sample size, not the
size of popu- lation
12. all population elements have exactly the of the
value characteristic
3/
17
