GVSU MKT 352 FINAL EXAM Question and answers
already passed 2025/2026
1
. Primary data is al- False ways first to con- sider, hence the
word primary.
2. Which 6. This is
provides real- a semi-structured interview con- ducted
time search among a small group.
traffic data?
3. Which research
method com-
pares two
market- ing
versions (e.g.,
two ads)?
4. Which test
mea- sures
consumers'
memory
without
explicitly
prompt- ing
the brand or
product name?
5. The main
objec- tive of
is
to gain
background
information.
,Google Trend
A/B testing
Exploratory research
Recall test FGI
, GVSU MKT 352 FINAL EXAM
7. This Personification
technique
asks people
to think about
brands as if
they were
people.
If Tesla were a
person, what
kind of person
would it be?
8. What is Nike's Top 62% (first mention)
of Mind (TOM)
in the
following
data?
9. This market 11. sampling requires a popula- tion to
test sells a be ordered in some way.
product
through its
nor- mal
distribution
channels in
select- ed
cities.
10. Which is not a
probability
sam- pling?
already passed 2025/2026
1
. Primary data is al- False ways first to con- sider, hence the
word primary.
2. Which 6. This is
provides real- a semi-structured interview con- ducted
time search among a small group.
traffic data?
3. Which research
method com-
pares two
market- ing
versions (e.g.,
two ads)?
4. Which test
mea- sures
consumers'
memory
without
explicitly
prompt- ing
the brand or
product name?
5. The main
objec- tive of
is
to gain
background
information.
,Google Trend
A/B testing
Exploratory research
Recall test FGI
, GVSU MKT 352 FINAL EXAM
7. This Personification
technique
asks people
to think about
brands as if
they were
people.
If Tesla were a
person, what
kind of person
would it be?
8. What is Nike's Top 62% (first mention)
of Mind (TOM)
in the
following
data?
9. This market 11. sampling requires a popula- tion to
test sells a be ordered in some way.
product
through its
nor- mal
distribution
channels in
select- ed
cities.
10. Which is not a
probability
sam- pling?
