Exam 3 MKT 352 Question and answers rated A+ 2025/2026
1.pilot study small-scale version of the intended main
research study, includ- ing all subcomponents,
such as the data collection and analysis, from
50-200 respondents who are representative of
the main study's defined target population
2. pretest descriptive research activity representing a small-scale
investi- gation of 10 to 30 subjects representative of
the main study's defined target population but focus on
a specific subcomponent of the main study
3. Questionnaire Design - Step 1 Confirm research objectives and information
requirements
4. Questionnaire Design - Step 2 Select appropriate data collection method
5. Questionnaire Design - Step 3 Develop questions and scaling
6. Questionnaire Design - Step 4 Determine layout and evaluate questionnaire
7. Questionnaire Design - Step 5 Obtain initial client approval
8. Questionnaire Design - Step 6 Pretest, revise, and finalize questionnaire
9. Questionnaire Design - Step 7 Implement the survey
10. Unstructured questions - open-ended
-responses are unaided and unlimited
-diflcult to code for analysis
11. structured questions - close-ended
-requiring choice form a set of responses or scale points
-easy to answer, easy to code
12. bad questions prevent or distort communications between the
researcher and the respondent
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,xam 3 MKT 352
3.Unanswerable questions either because the respondent does not have
access to the needed information or not of
answer choices apply
4.leading questions
when the respondent is directed to a response
that would not ordinarily be given
15. double-barreled questions when the respondent is asked to address more than one
issue
at a time
16. skip questions ensures only qualified respondents answer certain
items on questionnaire
17. cover letter explains the nature of the survey and obtain the
respondent's cooperation in participating in the
survey
18. quota a tracking system that collects data from respondents
and helps ensure that subgroups are represented in
a sample
19. call records used to estimate eflciency of interviewing
20. Member Checking Asking key informants to read the researcher's report to
verify
that the analysis is accurate.
21. Data Reduction The categorization and coding of data that is part of the
theory
development process in qualitative data analysis.
22. Categorization Placing portions of transcripts into similar groups based on
their
content.
23. Code Sheet A document that lists the ditterent themes or
2/
9
1.pilot study small-scale version of the intended main
research study, includ- ing all subcomponents,
such as the data collection and analysis, from
50-200 respondents who are representative of
the main study's defined target population
2. pretest descriptive research activity representing a small-scale
investi- gation of 10 to 30 subjects representative of
the main study's defined target population but focus on
a specific subcomponent of the main study
3. Questionnaire Design - Step 1 Confirm research objectives and information
requirements
4. Questionnaire Design - Step 2 Select appropriate data collection method
5. Questionnaire Design - Step 3 Develop questions and scaling
6. Questionnaire Design - Step 4 Determine layout and evaluate questionnaire
7. Questionnaire Design - Step 5 Obtain initial client approval
8. Questionnaire Design - Step 6 Pretest, revise, and finalize questionnaire
9. Questionnaire Design - Step 7 Implement the survey
10. Unstructured questions - open-ended
-responses are unaided and unlimited
-diflcult to code for analysis
11. structured questions - close-ended
-requiring choice form a set of responses or scale points
-easy to answer, easy to code
12. bad questions prevent or distort communications between the
researcher and the respondent
1/
9
,xam 3 MKT 352
3.Unanswerable questions either because the respondent does not have
access to the needed information or not of
answer choices apply
4.leading questions
when the respondent is directed to a response
that would not ordinarily be given
15. double-barreled questions when the respondent is asked to address more than one
issue
at a time
16. skip questions ensures only qualified respondents answer certain
items on questionnaire
17. cover letter explains the nature of the survey and obtain the
respondent's cooperation in participating in the
survey
18. quota a tracking system that collects data from respondents
and helps ensure that subgroups are represented in
a sample
19. call records used to estimate eflciency of interviewing
20. Member Checking Asking key informants to read the researcher's report to
verify
that the analysis is accurate.
21. Data Reduction The categorization and coding of data that is part of the
theory
development process in qualitative data analysis.
22. Categorization Placing portions of transcripts into similar groups based on
their
content.
23. Code Sheet A document that lists the ditterent themes or
2/
9
