BU352 - Intro to Marketing
Final Exam
Marketing Management
(Wilfrid Laurier University)
,4/10/24, 10:10 PM BU352 - Intro to Marketing Final Exam
Name: Score:
128 Multiple choice questions
Definition 1 of 128
Groups of associated items, such as those that consumers use together or think of as parts of a
group of similar products.
Product lines
Geographic pricing
Persuasive advertising
Brand personality
Definition
2 of 128
A company objective based on the belief that increasing sales will help the firm more
than increasing profits.
product
competitor orientation
sales orientation
trading bloc
Definition
3 of
Occurs when two or more firms compete primarily by lowering their prices. 128
Price war
Channel conflict
Profit orientation
Trade sanctions
1/43
,4/10/24, 10:10 PM BU352 - Intro to Marketing Final Exam
Definition 4 of 128
The basic problem solving benefits that consumers are seeking.
Grey market
Service
Core customer value
Sales orientation
Definition 5 of 128
Designed to increase demand by focusing on wholesalers, distributors, or salespeople, who push
the product to consumers via distribution channels.
first movers
advertising
beta testing
push marketing strategy
Definition
6 of
Media that results from word-of-moth, buzz or publicity. 128
Brand personality
Cultural imperialism
Informative advertising
Earned media
2/43
, 4/10/24, 10:10 PM BU352 - Intro to Marketing Final Exam
Definition 7 of
128
The extent to which a person influences others.
Brand Personality
Brand Dilution
Influence
Extended Network
Definition
8 of 128
getting consumers into the store with a very low advertised price and then pressure them
into purchasing a higher priced item.
Bait and switch
Dumping
Product
Push marketing strategy
Definition
9 of
The setting of different prices depending on a geographical division of the delivery 128
areas.
Market penetration pricing
Private label brands
Price elasticity of demand
Geographic pricing
3/43
Final Exam
Marketing Management
(Wilfrid Laurier University)
,4/10/24, 10:10 PM BU352 - Intro to Marketing Final Exam
Name: Score:
128 Multiple choice questions
Definition 1 of 128
Groups of associated items, such as those that consumers use together or think of as parts of a
group of similar products.
Product lines
Geographic pricing
Persuasive advertising
Brand personality
Definition
2 of 128
A company objective based on the belief that increasing sales will help the firm more
than increasing profits.
product
competitor orientation
sales orientation
trading bloc
Definition
3 of
Occurs when two or more firms compete primarily by lowering their prices. 128
Price war
Channel conflict
Profit orientation
Trade sanctions
1/43
,4/10/24, 10:10 PM BU352 - Intro to Marketing Final Exam
Definition 4 of 128
The basic problem solving benefits that consumers are seeking.
Grey market
Service
Core customer value
Sales orientation
Definition 5 of 128
Designed to increase demand by focusing on wholesalers, distributors, or salespeople, who push
the product to consumers via distribution channels.
first movers
advertising
beta testing
push marketing strategy
Definition
6 of
Media that results from word-of-moth, buzz or publicity. 128
Brand personality
Cultural imperialism
Informative advertising
Earned media
2/43
, 4/10/24, 10:10 PM BU352 - Intro to Marketing Final Exam
Definition 7 of
128
The extent to which a person influences others.
Brand Personality
Brand Dilution
Influence
Extended Network
Definition
8 of 128
getting consumers into the store with a very low advertised price and then pressure them
into purchasing a higher priced item.
Bait and switch
Dumping
Product
Push marketing strategy
Definition
9 of
The setting of different prices depending on a geographical division of the delivery 128
areas.
Market penetration pricing
Private label brands
Price elasticity of demand
Geographic pricing
3/43
