MKTG 352 Chen Zhou University of
South Carolina Exam 1 Questions with
complete solution 2025/2026
NOIR - correct answer ✔nominal, ordinal, interval, ratio
scales
Nominal Scale - correct answer ✔-Labels only, no arithmetic properties
-Mutually exclusive categories
-Example:
"What brand of toothpaste are you using?"
Ordinal Scale - correct answer ✔-Express relative magnitude, rank-order
-Implies more or less, but not how much more or less
-Example:
"Rank the following brands of toothpaste as to 1st choice, 2nd choice, etc."
-"order matters"
Interval Scale - correct answer ✔- Like ordinal scale, BUT numbers in scale are meaningful and
represent equal increments
, -Example
"Rate each brand of toothpaste on a 1-7 scale."
Ratio Scale - correct answer ✔-Ratio scale is an interval scale with a fixed zero
-Example
How many times per month do you use each brand of toothpaste?"
Please Indicate gender below.
1. _______ Male
2. _______ Female - correct answer ✔Nominal
Rank these soft drinks according to which ones you like the best (1=most preferred, 3=least preferred)?
Pepsi ___
Coke ___
Sprite ___ - correct answer ✔Ordinal
"I am highly satisfied with the service that my personal banker provides me."
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree - correct answer ✔Interval
"How many times during a typical month do you travel by air (for business or pleasure)?"___
What is your annual income before taxes? $______
South Carolina Exam 1 Questions with
complete solution 2025/2026
NOIR - correct answer ✔nominal, ordinal, interval, ratio
scales
Nominal Scale - correct answer ✔-Labels only, no arithmetic properties
-Mutually exclusive categories
-Example:
"What brand of toothpaste are you using?"
Ordinal Scale - correct answer ✔-Express relative magnitude, rank-order
-Implies more or less, but not how much more or less
-Example:
"Rank the following brands of toothpaste as to 1st choice, 2nd choice, etc."
-"order matters"
Interval Scale - correct answer ✔- Like ordinal scale, BUT numbers in scale are meaningful and
represent equal increments
, -Example
"Rate each brand of toothpaste on a 1-7 scale."
Ratio Scale - correct answer ✔-Ratio scale is an interval scale with a fixed zero
-Example
How many times per month do you use each brand of toothpaste?"
Please Indicate gender below.
1. _______ Male
2. _______ Female - correct answer ✔Nominal
Rank these soft drinks according to which ones you like the best (1=most preferred, 3=least preferred)?
Pepsi ___
Coke ___
Sprite ___ - correct answer ✔Ordinal
"I am highly satisfied with the service that my personal banker provides me."
Strongly Disagree 1 2 3 4 5 6 7 Strongly Agree - correct answer ✔Interval
"How many times during a typical month do you travel by air (for business or pleasure)?"___
What is your annual income before taxes? $______
