MKT 3520 Question and answers
already passed 2025/2026
What is marketing? - correct answer ✔is the activity or business of promoting and selling products or
services, including market research and advertising.
What is advertising? - correct answer ✔is an industry used to call the attention of the public to
something, typically a product or service.
How are advertising & Marketing different? - correct answer ✔Marketing is the process of identifying
customer needs and determining how best to meet those needs. In contrast, advertising is the exercise
of promoting a company and its products or services through paid channels. In other words, advertising
is a component of marketing.
Integrated Marketing communications (IMC) - correct answer ✔The process of unifying a brand's
messaging to make it consistent across all media that the brand uses to reach its target audience. (All
Marketing channels are the same)
What is the marketing mix (4Ps) & its elements? - correct answer ✔Product,Price,Place,Promotion.
Needs, Wants & Desires - correct answer ✔The Benefits for the consumer.
Branding - correct answer ✔is a strategic marketing practice that involves creating a unique identity
and image for a product, service, or company in the minds of consumers. It encompasses various
elements that collectively contribute to how a brand is perceived by its target audience.
Branding elements - correct answer ✔Logos, Image of themselves, Impression, Personality
, Segmentation - correct answer ✔involves dividing the market into distinct groups of customers with
similar characteristics, needs, and behaviors. This allows for more personalized and targeted marketing
efforts.
Segmentation Examples - correct answer ✔Income, Age, Gender, Race, Education
Targeting - correct answer ✔is the process of selecting one or more segments identified through
segmentation as the focus of the marketing strategy. Businesses can allocate their resources more
efficiently and effectively reach the customers most likely to purchase their products or services.
Positioning - correct answer ✔Involves creating a distinct and desirable image of the product or brand
in the minds of the target customers relative to competitors. It is about how a product is perceived in
the market and the unique value proposition it offers.
Primary Research - correct answer ✔involves collecting data directly from original sources. This
includes surveys, interviews, observations, experiments, and focus groups.
Secondary Research - correct answer ✔involves gathering and analyzing existing data that has already
been collected by others. Some examples are sources such as books, articles, reports, and databases.
Qualitative Research - correct answer ✔focuses on exploring and understanding the underlying
reasons, motivations, and opinions of individuals. Examples like interviews, focus groups, and
observations to gather in-depth insights into a particular topic.
Quantitative Research - correct answer ✔involves collecting and analyzing numerical data to quantify
relationships and patterns. Examples are surveys, experiments, and statistical analysis to measure
variables and test hypotheses.
Consumer research methods - correct answer ✔Surveys, Questionnaires, Focus Groups, Interview,
Observational Research, etc.
already passed 2025/2026
What is marketing? - correct answer ✔is the activity or business of promoting and selling products or
services, including market research and advertising.
What is advertising? - correct answer ✔is an industry used to call the attention of the public to
something, typically a product or service.
How are advertising & Marketing different? - correct answer ✔Marketing is the process of identifying
customer needs and determining how best to meet those needs. In contrast, advertising is the exercise
of promoting a company and its products or services through paid channels. In other words, advertising
is a component of marketing.
Integrated Marketing communications (IMC) - correct answer ✔The process of unifying a brand's
messaging to make it consistent across all media that the brand uses to reach its target audience. (All
Marketing channels are the same)
What is the marketing mix (4Ps) & its elements? - correct answer ✔Product,Price,Place,Promotion.
Needs, Wants & Desires - correct answer ✔The Benefits for the consumer.
Branding - correct answer ✔is a strategic marketing practice that involves creating a unique identity
and image for a product, service, or company in the minds of consumers. It encompasses various
elements that collectively contribute to how a brand is perceived by its target audience.
Branding elements - correct answer ✔Logos, Image of themselves, Impression, Personality
, Segmentation - correct answer ✔involves dividing the market into distinct groups of customers with
similar characteristics, needs, and behaviors. This allows for more personalized and targeted marketing
efforts.
Segmentation Examples - correct answer ✔Income, Age, Gender, Race, Education
Targeting - correct answer ✔is the process of selecting one or more segments identified through
segmentation as the focus of the marketing strategy. Businesses can allocate their resources more
efficiently and effectively reach the customers most likely to purchase their products or services.
Positioning - correct answer ✔Involves creating a distinct and desirable image of the product or brand
in the minds of the target customers relative to competitors. It is about how a product is perceived in
the market and the unique value proposition it offers.
Primary Research - correct answer ✔involves collecting data directly from original sources. This
includes surveys, interviews, observations, experiments, and focus groups.
Secondary Research - correct answer ✔involves gathering and analyzing existing data that has already
been collected by others. Some examples are sources such as books, articles, reports, and databases.
Qualitative Research - correct answer ✔focuses on exploring and understanding the underlying
reasons, motivations, and opinions of individuals. Examples like interviews, focus groups, and
observations to gather in-depth insights into a particular topic.
Quantitative Research - correct answer ✔involves collecting and analyzing numerical data to quantify
relationships and patterns. Examples are surveys, experiments, and statistical analysis to measure
variables and test hypotheses.
Consumer research methods - correct answer ✔Surveys, Questionnaires, Focus Groups, Interview,
Observational Research, etc.
