MKT 352 Midterm Questions with
complete solution 2025/2026
marketing - correct answer ✔organizational function and set of processes that creates, communicates,
and delivers value to customers and for managing customer relationships in ways that benefit the org &
stakeholders
marketing concept - correct answer ✔business philosophy that holds that the key to achieving
organizational goals consists of the company's being more effective than competitors in creating,
delivering, and communicating customer value to its chosen market
marketing strategy - correct answer ✔selecting a segment of the market as the company's target
market and designing the proper marketing mix to meet the wants and needs of the customers within
the target market
marketing research - correct answer ✔process of designing, gathering, analyzing, and reporting
information that may be used to solve a specific marketing problem--function that links the consumer,
customer, and public to the marketer through information-information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor
marketing performance and improve the understanding of marketing as a process
market research - correct answer ✔systematic gathering, recording, and analyzing of data with respect
to a particular market, where market refers to a specific group in a specific area
marketing information system - correct answer ✔a structure consisting of people, equipment, and
procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate info to
marketing decision makers
data analysis - correct answer ✔entering data into computer files, inspecting the data for errors, and
running tabulations and various statistical tests
, data cleaning - correct answer ✔first step in data analysis; raw data are checked to verify that they
have been correctly input from the data-collection form to the computer software program
sample plan - correct answer ✔process used to select units or elements from the population to be
included in the sample
sample size - correct answer ✔how many units/elements of the population should be included in the
sample
non-sampling errors - correct answer ✔attributable to factors other than sampling errors
problems - correct answer ✔occurs when a gap exists between what was supposed to happen and
what did happen
opportunity - correct answer ✔occurs when there is a gap between what did happen and what could
have happened
symptoms - correct answer ✔changes in level of some key monitor that measures the achievement of
an objective
research objectives - correct answer ✔state specifically what info must be produced by the researcher
so that the manager can choose specifically what info must be produced by the researcher so that the
manager can choose the correct alternative to solve the problem; should be precise, clear, detailed,
operational
failure to meet objective - correct answer ✔gap between what was supposed to happen and what did
happen
complete solution 2025/2026
marketing - correct answer ✔organizational function and set of processes that creates, communicates,
and delivers value to customers and for managing customer relationships in ways that benefit the org &
stakeholders
marketing concept - correct answer ✔business philosophy that holds that the key to achieving
organizational goals consists of the company's being more effective than competitors in creating,
delivering, and communicating customer value to its chosen market
marketing strategy - correct answer ✔selecting a segment of the market as the company's target
market and designing the proper marketing mix to meet the wants and needs of the customers within
the target market
marketing research - correct answer ✔process of designing, gathering, analyzing, and reporting
information that may be used to solve a specific marketing problem--function that links the consumer,
customer, and public to the marketer through information-information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor
marketing performance and improve the understanding of marketing as a process
market research - correct answer ✔systematic gathering, recording, and analyzing of data with respect
to a particular market, where market refers to a specific group in a specific area
marketing information system - correct answer ✔a structure consisting of people, equipment, and
procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate info to
marketing decision makers
data analysis - correct answer ✔entering data into computer files, inspecting the data for errors, and
running tabulations and various statistical tests
, data cleaning - correct answer ✔first step in data analysis; raw data are checked to verify that they
have been correctly input from the data-collection form to the computer software program
sample plan - correct answer ✔process used to select units or elements from the population to be
included in the sample
sample size - correct answer ✔how many units/elements of the population should be included in the
sample
non-sampling errors - correct answer ✔attributable to factors other than sampling errors
problems - correct answer ✔occurs when a gap exists between what was supposed to happen and
what did happen
opportunity - correct answer ✔occurs when there is a gap between what did happen and what could
have happened
symptoms - correct answer ✔changes in level of some key monitor that measures the achievement of
an objective
research objectives - correct answer ✔state specifically what info must be produced by the researcher
so that the manager can choose specifically what info must be produced by the researcher so that the
manager can choose the correct alternative to solve the problem; should be precise, clear, detailed,
operational
failure to meet objective - correct answer ✔gap between what was supposed to happen and what did
happen
