COMPLETE SOLUTION 2025/2026
True or false? A benefit of organic content promotion is the ability to develop and deliver highly
targeted content to consumers who will find the content most relevant. - correct answer ✔FALSE
If you have a keyword set to broad match, but you want to select specific keywords that must be
included in the search query for your ad to be displayed, what would you use? - correct answer ✔A
broad match modifier
What is the benefit of including ad extensions in your search ads? - correct answer ✔Take up more
space in the SERPs
Improve click-through rate
Provide more value to potential customers
All of the above
How many ad extensions should you include in your search ads? - correct answer ✔As many as many as
make sense for your business
Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds
a search engine listing that piques his interest and clicks it. He's taken to a blog post on your site. He
reads the post and sees there's a content offer. He's interested, but not sure he's ready to give his
information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to
start a conversation. Which stage of the inbound methodology is Kyle in? - correct answer ✔Engage
What does it mean to have an inbound approach to doing business? - correct answer ✔Your business
focuses on empowering your prospects and customers, rather than forcing them to engage with you.
Which of the following is an example of a video in the attract stage? - correct answer ✔A social video
that shows off your brand's personality
, Which of the following is an example of a video in the engage stage? - correct answer ✔A promotional
video featured on a landing page
Your manager asks your thoughts on how to increase visibility on the business's YouTube channel.
Which response best aligns with how YouTube's algorithm works? - correct answer ✔"YouTube wants
viewers to watch videos all the way through. We should focus on creating more engaging video
content."
All of the following are key places your videos can appear on YouTube EXCEPT: - correct answer ✔On a
sponsored page
Your manager tasks you with getting more of your web pages displayed in the featured snippet on a
search engine results page. The best way to increase the number of your web pages that appear in
featured snippets is by _______? - correct answer ✔answering a question in the form of a detailed list
True or false? The holistic social media team model is common in growing companies. In this model, one
team coordinates the approach to managing each social media account in partnership with other groups
within the organization - correct answer ✔FALSE
Which of the following places on Instagram can you use a link to click through to your website? Choose
all that apply - correct answer ✔Stories
Bio
Advertisement
When auditing your social media content, what questions should you be looking to answer? Choose all
that apply - correct answer ✔Does your Facebook text content resonate with your audience?
Are you posting Facebook content with videos?
Are you posting Facebook content with images?