MKT 352 Exam for chapters 5-7
Questions with complete solution
2025/2026
Which of the following is true about nonsampling errors?
a.)They occur as a result of the difference between the findings based on the sample and the true values
for a population.
b.)They are not controllable.
c.)They can be directly measured.
d.)They can be minimized by increasing the sample size.
e.) They cannot be statistically measured - correct answer ✔e.) They cannot be statistically measured
Which of the following is a disadvantage associated with quantitative survey research designs?
a.) They do not facilitate advanced statistical analysis.
b.) It is difficult to attain in-depth data with quantitative survey designs
c.)They cannot identify small differences.
d.)Producing precise estimates can be a problem.
, e.) Concepts and relationships that are not directly measurable cannot be studied using quantitative
survey designs. - correct answer ✔b.) It is difficult to attain in-depth data with quantitative survey
designs.
Which of the following is a disadvantage of telephone interviews when compared with face-to-face
survey methods?
a.)They tend to be longer than face-to-face survey methods.
b.) They can only be conducted in a central location.
c.)They have high interview refusal rates.
d.)They are more expensive than face-to-face survey methods.
e.) They make the supervision of interviewers more difficult. - correct answer ✔c.)They have high
interview refusal rates.
Assume that respondents aged 70 or older are only one-third as likely to be in an Internet sample as
their actual incidence in the population. Using the propensity scoring method, their responses would be
a.)counted three times in the sample.
b.) excluded from the sample to avoid any potential bias.
c.) included selectively (about one-third of the time) in the sample.
Questions with complete solution
2025/2026
Which of the following is true about nonsampling errors?
a.)They occur as a result of the difference between the findings based on the sample and the true values
for a population.
b.)They are not controllable.
c.)They can be directly measured.
d.)They can be minimized by increasing the sample size.
e.) They cannot be statistically measured - correct answer ✔e.) They cannot be statistically measured
Which of the following is a disadvantage associated with quantitative survey research designs?
a.) They do not facilitate advanced statistical analysis.
b.) It is difficult to attain in-depth data with quantitative survey designs
c.)They cannot identify small differences.
d.)Producing precise estimates can be a problem.
, e.) Concepts and relationships that are not directly measurable cannot be studied using quantitative
survey designs. - correct answer ✔b.) It is difficult to attain in-depth data with quantitative survey
designs.
Which of the following is a disadvantage of telephone interviews when compared with face-to-face
survey methods?
a.)They tend to be longer than face-to-face survey methods.
b.) They can only be conducted in a central location.
c.)They have high interview refusal rates.
d.)They are more expensive than face-to-face survey methods.
e.) They make the supervision of interviewers more difficult. - correct answer ✔c.)They have high
interview refusal rates.
Assume that respondents aged 70 or older are only one-third as likely to be in an Internet sample as
their actual incidence in the population. Using the propensity scoring method, their responses would be
a.)counted three times in the sample.
b.) excluded from the sample to avoid any potential bias.
c.) included selectively (about one-third of the time) in the sample.
