MKT 352 exam 3 Question and answers rated A+ 2025/2026

MKT 352 exam 3 Question and
answers rated A+ 2025/2026
The goal of the construct development process is to precisely identify and define what is to be
measured.



⊚ true

⊚ false - correct answer ✔True



At the heart of construct development is the need to determine exactly what is to be measured.



⊚ true

⊚ false - correct answer ✔True



A feature is an abstract construct if it can be directly measured using physical characteristics.



⊚ true

⊚ false - correct answer ✔False



A nominal scale enables respondents to express relative magnitude between the answers to a question
and responses can be rank-ordered in a hierarchical pattern.



⊚ true

⊚ false - correct answer ✔False



Ordinal scales can be used to determine the absolute difference between rankings.

, ⊚ true

⊚ false - correct answer ✔False



For interval scales, it is not possible to calculate the mean and standard deviation.



⊚ true

⊚ false - correct answer ✔False



The idea behind the test-retest approach to measuring the reliability of scales is that if random
variations are present, they will be revealed by variations in the scores between the two sampled
measurements.



⊚ true

⊚ false - correct answer ✔True



Internal consistency is the degree to which the individual questions of a construct are correlated.



⊚ true

⊚ false - correct answer ✔True



The more scale points, the less the discriminatory power of a scale.



⊚ true

⊚ false - correct answer ✔False