Small Busa Test 4 -12 Questions With Complete Solutions
Behavioral. Correct Answers Dividing the market by purchase
behaviors that have been observed, such as brand loyalty or
responsiveness to price.
blog Correct Answers (short for Web log) a journal that
appears on the Internet periodically and is intended for the
public.
blogosphere Correct Answers the collective term used for all
the blogs on the Internet.
brand Correct Answers that which distinguishes goods or
services through a design, symbol, name, term, or other features.
brand spiraling Correct Answers integrating a company's
conventional offline branding strategy with its Internet strategy
by using conventional approaches to drive traffic to its online
sites.
buzz marketing Correct Answers another name for word-of-
mouth marketing.
cause-related marketing Correct Answers promotional efforts
inspired by a commitment to a social, environmental, or political
cause
Competitor Web sites. Correct Answers Look for annual
reports for public companies, which are required by the
Securities and Exchange Commission (SEC) to be available and
, which reveal marketing and other information about a company.
Annual reports provide information for benchmarking and
include industry insights. In addition, check out company blogs
and newsletters. It is amazing what you can find if you just look.
cost-plus pricing Correct Answers takes the organization's
product cost and adds a desired markup.
customer relationship management (CRM) Correct Answers
company-wide policies, practices, and processes a business uses
with its customers to generate maximum customer satisfaction
and optimal profitability.
customer service Correct Answers everything a business does
to keep the customer happy.
database Correct Answers a collection of information that is
generally stored on a computer and organized for sorting and
searching.
Database searches Correct Answers Public databases such as
the U.S. Census (http://www.census.gov) are available via the
Internet. Such sources can provide extensive consumer and
business information and some industry reports. Exhibit 4-1 is a
screen shot of a Census page. You can visit the U.S. Securities
and Exchange Commission's EDGAR database to find publicly
traded companies in your industry.
Demographic Correct Answers Dividing a population based on
a variable such as age, gender, income, or education. For
Behavioral. Correct Answers Dividing the market by purchase
behaviors that have been observed, such as brand loyalty or
responsiveness to price.
blog Correct Answers (short for Web log) a journal that
appears on the Internet periodically and is intended for the
public.
blogosphere Correct Answers the collective term used for all
the blogs on the Internet.
brand Correct Answers that which distinguishes goods or
services through a design, symbol, name, term, or other features.
brand spiraling Correct Answers integrating a company's
conventional offline branding strategy with its Internet strategy
by using conventional approaches to drive traffic to its online
sites.
buzz marketing Correct Answers another name for word-of-
mouth marketing.
cause-related marketing Correct Answers promotional efforts
inspired by a commitment to a social, environmental, or political
cause
Competitor Web sites. Correct Answers Look for annual
reports for public companies, which are required by the
Securities and Exchange Commission (SEC) to be available and
, which reveal marketing and other information about a company.
Annual reports provide information for benchmarking and
include industry insights. In addition, check out company blogs
and newsletters. It is amazing what you can find if you just look.
cost-plus pricing Correct Answers takes the organization's
product cost and adds a desired markup.
customer relationship management (CRM) Correct Answers
company-wide policies, practices, and processes a business uses
with its customers to generate maximum customer satisfaction
and optimal profitability.
customer service Correct Answers everything a business does
to keep the customer happy.
database Correct Answers a collection of information that is
generally stored on a computer and organized for sorting and
searching.
Database searches Correct Answers Public databases such as
the U.S. Census (http://www.census.gov) are available via the
Internet. Such sources can provide extensive consumer and
business information and some industry reports. Exhibit 4-1 is a
screen shot of a Census page. You can visit the U.S. Securities
and Exchange Commission's EDGAR database to find publicly
traded companies in your industry.
Demographic Correct Answers Dividing a population based on
a variable such as age, gender, income, or education. For
