Class 12 Business Studies
, Marketing
Management Marketing management
refers to management of all
the activities related to
market.
All the definitions of
marketing are based on the
philosophy that, “satisfaction
of consumers is the basic
purpose of business”.
,Marketing
Marketing is a social process by
which individuals and groups
obtain what they need and want
through creating, offering and
freely exchanging products and
services of value with others.
Marketers focus on the needs and
wants of customers and try to
develop products or services which
would satisfy them.
, Features of Marketing
Needs and Wants
The focus of the marketing process is on the satisfaction of
the needs and wants of individuals and organizations.
A marketer‟s job in an organization is to identify the needs of the target
customers and develop products and services that satisfy such needs.
Customer Value
Buyers will purchase a product only if it is perceived to be
giving the greatest benefit or value for the money.
The purpose of marketing is to generate customer value at a profit.
Marketers must add to the value of the product so that customers prefer
your product over the competitor.
, Marketing
Management Marketing management
refers to management of all
the activities related to
market.
All the definitions of
marketing are based on the
philosophy that, “satisfaction
of consumers is the basic
purpose of business”.
,Marketing
Marketing is a social process by
which individuals and groups
obtain what they need and want
through creating, offering and
freely exchanging products and
services of value with others.
Marketers focus on the needs and
wants of customers and try to
develop products or services which
would satisfy them.
, Features of Marketing
Needs and Wants
The focus of the marketing process is on the satisfaction of
the needs and wants of individuals and organizations.
A marketer‟s job in an organization is to identify the needs of the target
customers and develop products and services that satisfy such needs.
Customer Value
Buyers will purchase a product only if it is perceived to be
giving the greatest benefit or value for the money.
The purpose of marketing is to generate customer value at a profit.
Marketers must add to the value of the product so that customers prefer
your product over the competitor.
